Top 10 Paid Methods to Increase Your Online Visiblity and Sales

Online marketing map and terms

If you are willing to increase your web presence on social media and search engines and get potential customers to your website through these channels than there are two options you have, first is free and 2nd is paid method where you spend money and get disired results. As I have already written Search engine optimization Tips (15 core SEO Tips) to bring quality traffic to your website but those tips require lot of time and efforts and experience to do it in proper way. By spending on PPC advertisement (Pay per click ad campaigns) you can bring thousands of potential customers to your website and boost your business. 

To launch a successful ad campaign you need to be very careful while planning and implementation. I have seen many people lost their money and waster their time by choosing improper channels and spending money without setting their goals.

Choosing appropriate channels is first step to online advertisement and really very important as well. Today I will try to list 10 best paid methods to advertise your services and acquire potential customers. I would suggest everyone to select more than 1 methods based on your targeted audience, your market, your industry and goals and nature of your services or products.

 

1- Paid listings on web directories

Everyone is acquaint with web directories, there are hundred of thousands web directories available on the internet but not all are useful even most of them are become link farms means submitting your link their is useless and will hurt your reputation in Google's eye. Nevertheless there are thousands of niche or industrial directories exist that can provide you high quality links and relevant traffic. Many of these directories offer paid / featured listings, purchasing a paid link on web directories could be a great way to increase your visibility and getting relevant traffic to your website.

2- Banner Ads

Banner Advertisement is one of oldest and most popular way of online advertisement. It is an easy to start advertisement method that require less technical knowledge. Many website are out there offering banner spaces and various sizes and prices.

Banner Advertising Tips:

An attractive banner plays a major role in successful banner ad campaigns. Create an attractive banner and place it to the websites relevant to your industry (Must check the stats of the websites on which you are going to place your banner). It will help you hunt potentials customers fast. By the way, you can also place your banner at my blog :D

3- Opt-in email lists

Email marketing has been one of the most used method to advertise services and products by web marketers. There are several companies sale opt-in emails lists. These lists can be very powerful tool to generate potential leads for your business. If you are willing to purchase such lists, make sure the lists your are going to purchased are prepared ethically and email address data is collected in a legal way. Using stolen data of email addresses will not get you useful results even it can hurt your reputation. 

email-marketing-not-spam

 

 

 

 

 

 

 

 

4- Ad space on newsletters

Many services companies use this method to get potential leads, Through this you can easily reach to highly targeted audience and increase you traffic and sales. 

Newsletters advertising Tips:

Find most relevant websites that have thousands of subscribers, choose the perfect position and size. Your creative must be attractive to the subscribers.

5- Adwords and other PPC Advertising

Adwords is no more new term for each one who is related to IT or Web industry. It's a Google's most popular program which allow everyone to run their ad campaign on Google with relatively low cost. You can also use Microsoft Adcentre and more similar platforms to run your PPC (Pay per Click) ad campaigns, Both mentioned tools allow you to create Textual, Display and video ads on PPC price mode.

PPC Tips:

Set your goals before launching any campaign, do detailed keyword research and find the best keywords and exclude the negative keywords to avoid wasting money on useless keywords. 

6- Social Media Ads

After Google and Microsoft many social media websites started offering advertisement programs. Facebook Adverts, Twitter's promoted tweets and Linkedin Ads become  known among digital marketers. The best thing in Social media advertisement is these platforms provide detailed demographics and insights that enable advertisers to choose the most useful methods to advertise their products and services in their targeted market and audiences. 

Social media Marketing Tips: 

To ensure the success of your social media ad campaigns select appropriate and beneficial platforms to run your marketing campaigns. Choose the platform where your targeted audience exists.

7- Paid reviews on blogs

Paid-Reviews

It's an another paid method to boost your traffic and sales by get reviewed by influential bloggers or by getting paid reviews from local review website like Explorer.pk (Pakistan's Leading Review website). Paid review is a very useful way, by doing this you inform your audience about your products and services.

Tip:

Do not always go for positive reviews as Google will identify it and penalize all your links for paying for reviews.

7- Sponsorships

Become a sponsor on useful blogs, websites, mobile applications or of a web-pro (well known niche writer). You can also become sponsor on highly use free services. Sponsorship is a great way to get exposure and increase your brand reputation.

Tip: You can be my Sponsor :D

9- Paid press release services online-visibility-and-paid-advertising-methods

Press releases have been a great way of increasing your online reputation and visibility among many online/ offline businesses. Many search marketers and SEO Consultants use this technique to empower their Search engine optimization campaigns by submitting their write-ups in niche article directories and news or social media websites. There are many paid press release services available that you can use to submit your news. These Press release websites will help you increasing you visibility, basically these websites distribute your press releases to hundreds of other news sites and you get great exposure and relevant traffic to your website.  

10- Affiliate marketing programs

Affiliate marketing is a great way to boost your sales and multiply your profits in short time. Basically through this method you hire thousands of marketing experts that promote your services and products on very low cost. Affiliate marketing can help you in building a network of expert collaborators that generate new leads and get you great exposure through various platforms.

Affiliate program is time taking method but get you thousands of leads once done in proper way. For implementing a great affiliate program you will need to design an attractive program, policy and goals. You will need to transfer program knowledge to your program members by training books and conducting webinars and seminars, furthermore you will require appropriate software to monitor the clicks, conversion and sales, manage and send payments records.

Affiliate Marketing Tips:

Please contact me via email to get complete information for running a successful affiliate marketing campaigns.

 

Digital Marketing or increasing your website traffic is not an difficult job but it takes time and experience. I would never suggest you to go for any of the mentioned methods without having technical knowledge, be careful while choosing right methods and implementation otherwise it can get you penalized in Google and other search engines if not done properly. 
 
I am available for PPC Services and Complete Digital Marketing Services including SEO, Email, Banner etc.

How can your website reach Page 1 on Google in 2014 – SEO CONSULTANT

In the year 2013 we noticed rise of search marketing trend in Pakistan. Google announced ever big algorithm updates in 2013 such as Penguin and Hummingbird. And Now we are entered 2014 with lot of new updates and changes in SEO Trends based on the different developments within the industry. We witnessed many Online Business failures due to Google’s new algorithm updates and Bad or we call it Black Hat SEO Techniques. I heard many guys shouting “we were not involved in black hat SEO techniques” May be they are right. I personally analysed few websites that gone down in 2013 just to check what their SEO guys doing with the website. I figured that several guys we just following old spammy ways to get ranking in Google and many were not involved in any black hat SEO Techniques but they were aggressively using few tactics such as forum posting and Blog comments. That’s why they got hit by Penguin update.

However we are now entered in a new era of Search Marketing! I wrote in my previous post that we need to redesign our strategies for 2014 But what they would be? I am not an authority to say a final SEO & Digital Marketing Strategy but I can share what I am planning to maintain my Rankings and to beat other competitors in Google.

SEO-2014

Everyone is a witness of emergence of Social media platforms and their popularity such as Facebook, Twitter, Pinterest, Google+ and Linkedin. Google has also indicated that websites that keep Good Social Media Presence and Popularity will be on their priority.

Authors will get extra respect from Google, in 2012 Google announced Google Authorship Markup. Honestly Google’s Authorship verification program was the great move by Google Even they enforced you to use their Ghost house :P (Google+, Google’s Social Network). Basically they had to choose authorship verification process just to reduce duplicate content. Google rewards verified authors by inserting additional images and links to Search engine results for their previous work. Off-course authors get Higher Click-through rate than ever because of three major factors: Placement, Trustworthiness and Visibility.

Content is King a famous quotation among Search Marketers, Content marketing doesn’t only involved on Search market but It is most valued part in Digital marketing and other channel of marketing as well. Content will remain kind in 2014 for sure but You have to change the way of marketing Only Articles, Blog Posts and Press will not help you in getting Top Rankings in Google. There are many more ways to spread your words! You just need to find best platform to know your audience otherwise you will waste your content.

If you are new to Online Business in Pakistan or You are planning to launch your own e-Commerce Store or Sale your services online than you should consider an SEO Consultant!

SEO Consultant Services in Pakistan

How to Identify If Google Has Penalized Your Website

Google had Started a Massive Crackdown against Black Hate SEOs. A lot of website owners lost their complete presence from Google or lost their Online business due to loosing Google Ranking.

Google-Panda-Penguin

I can see many Small business owners just said goodbye to  SEO consultants after loosing their online business and started searching for a new SEO consultant who can recover website from Google Penalties.

In these cases I observed that most of the respected business owners contacted me to fix the problem and recover their websites  without adequate knowledge of Google algorithm updates. As you already know in Sept 2013 Google had released at least 5 algorithm updates in which hummingbird is remarkable and biggest Google’s update ever!

I am writing this post for those small business owners who are not aware of Google Penalties or could not get enough time to study Google updates in depth.

You have to first identify that whether your website have been hit by an algorithm or was there a manual action involved? Only then you will be able to decide how to proceed. There are very easy ways to identify penalties.

Follow one of the following steps to Identify:

  • Verify your website by Google Webmaster Tools, There you would be able to see if your site had been hit with a manual penalty.
  • Google will send notifications to site owners at the Google Webmaster Dashboard. Therefor you have to read every notification/ message carefully.
  • If you get the message regarding manual penalty so there must be an option to send re-consideration request for your website.
  • The best way to check your Traffic History in Google Analytics Account is that if you had found a massive drop in traffic It is a strong indicator to determine that your website had gotten penalized or had been hit by Google Algorithm.

If you still have a problem in identifying what the problem was, then contact a Good SEO Consultant who can fix the problem.

How to recover from Google Penalty

SEO Consulting – Complete SEO Consultancy Services

Looking for SEO Services?

If you are searching for SEO Consultancy services in Karachi (Pakistan), then you are at right place.

I am M. Rameez UlHaq Available for SEO Consultancy services, having more than 5 years of experience in the Digital Marketing Industry, now I am plausibly announcing SEO Consultancy services in Karachi and all over Pakistan.

I am providing my Digital marketing and SEO Expertise for your project. I have experience working with small and large scale organizations in Pakistan, USA, UK, UAE, Singapore and Canada. Alhamdulillah I have ranked my clients on top for the most competitive keywords.

SEO consultant

I have handled Large Scale eCommerce / Marketplace and Services websites for my clients and organizations. Currently I am working for Pakistan’s largest eCommerce website Daraz.pk View my profile to check my previous job experience.

Focused Point

  • Identify Market and Keyword Research and Analysis
  • Helping Development team to Improve Website Structure
  • Optimizing On-Page Factors (Meta Title, Descriptions, URL Structure and anchor targeting)
  • Improving User Experience
  • Optimizing Search Engine friendly pages.
  • Improving Navigation to enhance the User – Experience
  • Off-page SEO Strategy Development
  • Market Intelligence Report
  • Competitive Analysis
  • Link building Analysis and Audits
  • Design Guidance for Search Engine friendly website.
  • Quality assurance report

 

I also offer SEO Consulting for Clients specific needs like SEO Strategy Planning and Implementation, Link-building Audit, On-Page Consultancy or Help Clients in Website Development Process to Develop an SEO Friendly Website, Team management and Advance SEO Training.

 

I also Provide Social media Promotion services Specially for Facebook business Pages!

How to recover from Google Penalty

No More PageRank Updates Says: Google’s Head of Search Spam Matt Cutts

Matt Cutts Showed the indication on Twitter Yesterday, He Said It would be surprising to me if Google is pushing anymore PageRank Updates.  He Said this in a response to a question that was asked by Niels Bosch on Twitter.

Google PageRank is going to be dead soon

We all were waiting for another PageRank update as it has been 8 months since last Google Toolbar Page Rank update. Seriously guys PageRank is going to be dead soon. We can expect one more update in next year but there are very few chances for that.

Stay tuned for more updates and news from Search market!

 

Not Provided Data: Its Time to Say Good bye to Keywords

good bye keyword data

 

Nightmares do come true :D

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen  "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it's not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords ;)

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

Google Penguin 2.1 (Spam Fighting algorithm) is Announced Today!

Google Penguin 2.1

Google's Penguin 2.1 Spam Fighting algorithm is released and live today!

Head of Google's Web spam team, Matt Cutts has confirmed the news on Twitter, and Predict It would hurt about 1 percent of total searches.

Matt Cutts - Google Penguin 2.1

 

Hummingbird Most Used word after Not Provided Data in Search Market

google-hummingbird

"Google Hummingbird Algorithm update" Everyone is talking about is talking about this update in the search market as Google rolled it out quietly in Past month without any prior announcement. People are calling it a biggest algo update after caffeine which was rolled out in 2010 and caused the giants of Search such as Overstock, alibaba, and Tradekey.

First of all We need to understand the reason of this update, It is a Technological update for Google Search that caused 90% queries worldwide. Google's took this step to handle more complex queries.

It is officially announced by Google's Senior VP on Google's 15th birthday, Calling Its a result of 15 years hard work. He said: ""Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,"

Greg Kumparak author at TechCrunch Explained this in simple words "

"The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse the full question (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed."

By the way, Caffeine which was rolled out in 2010 was designed to provide fresher results and to Speed up index process.

 

 

SEO at Daraz: A challenging Job and a Success Story

seo

It has been 6 months since I Joined Daraz.pk (Pakistan's Leading Online Fashion Store). When I Join Daraz and start my initial analysis for link-builidng strategies, I found there are many guys are there in the Search Market with keeping top position on almost all of our Primary keywords, Well people thinks that Pakistan is low competitive market and its very easy to rank a shopping website for a primary or secondary keywords They are actually RIGHT!

Yes Its become very easy when you start your link-building (Off-Page) strategy with black black-hat SEO Techniques or Illegal SEO Practices. I took a whole month to gather and prepare Search Data, analysis reports. I had figure it out in a week that guys are using black-hat seo techniques to take over each others rankings, But my theory was not enough to brief others and to design a strong strategy to play with those black hated guys :D .

Well I was wondered after completing my analysis as they were saying you need to play with a team that is armed with Spamming Rifles lol

Well I decide to play a fair game with my convential strategies which obviosuly do not include any Black Hat Techniques. In the first phase I put Primary keywords on the target and did nothing except applying ethical search engine optimization techniques and succesfully ranked my targeted keywords on Top positions (no.1 position). And Witnessed many domains getting penalized or getting manual penalties by Google. After that I could not find them in top 50 organic Positions, As you already google has very strict policies against Spammers.

By getting Top postitions on Primary keywords I noticed a drastic change in Organic Traffic and Number of orders and Total Revenue of Daraz.pk

"You must acknowledge that Most of the online shopping websites get more than 45% revenue from Organic channel which is Search Engine Optimization"

In the second phase I put Categories on my target to increase organic traffic and sales. And Still working with Category page and have increased almost 125% revenue sucessfuly in my six months tenure and looking forward to new goals and challenges.

As always I would like to thanks to my outstanding team and my management who support me in acheiving these goals and targets, I Could never acheive these targets without my team and Management.

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Got 1st Position on “Online Shopping In Pakistan” For Daraz

Alhamdulillah, I have successfully get Daraz on No.1 for the most competitive terms like, "Online Shopping", "Online shopping In Pakistan".