The growth of mobile phones has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile.
Due to the skyrocketing growth in mobile, google emphasized webmasters to have mobile compatible websites in 2015 and we witnessed website owners struggled at the last moment to ensure that their website pages were mobile compatible and responsive to any kind of mobile device. Due to this reason almost 5 million websites adopted mobile compatibility, as I explained earlier in my last article.
According to a marketing company, hubspot.com, an average of 12 billion google searches are conducted each month in the United states. This indicates that SEO will be more important than any other marketing channel to get targeted traffic, gain more visibility and develop brand reputation that every business needs to succeed. There is no point spending on content such as creative infographics if it is not visible to the audience when they search something related to your business.
In the past 2 years, after knowing that more than 50% people search local businesses on their smartphones and more than 65% of those searches coverts to a purchase, Marketers realized the value of Mobile SEO and adopted mobile responsive websites for better search visibility.
Why Mobile SEO is more important in 2016 than it was in the past?
In 2016, Mr. Google not only wants you to have mobile compatible web pages, but also it should provide excellent user-experience as mobile searches have already surpassed the desktop searches in 2015. Google has asked webmasters to configure the website for AMP (accelerated mobile pages) AMP will be another ranking signal in 2016 or in early 2017, It will also benefit webmaster in saving their bandwidth. Google has also announced that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015 named Mobilegeddon.
Google said the update will roll out in “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.”
Tip: If your website is already mobile compatible then you just need to monitor how your visitors behave with your website content and what parts are causing them exit.
The Importance Of Mobile For A Business In Modern Culture
The worldwide popularity of online shopping on mobile devices is increasing tremendously with the increasing growth of mobile marketing itself.
Mobile growth will continue to strengthen as we head to 2016, Analysts expect more than 90% market penetration of smartphones in the US and the UK by 2016, this indicates that people will connect a business through their smartphones to learn about a brand and considering doing business with it.
Mobile commerce has proved to be faster than what was predicted in 2012 to 2016, It was predicted by an analyst that mobile commerce will grow by 42% in the next 4 years while Mobile commerce has beat the e-commerce in last year 2015 by showing growth of more than 52%. In Markets like Pakistan Mobile commerce rapidly increased by more than 350% in just 2 years after 3G/4G announcement on April 23, 2014. Customers are doing online shopping irrespective of their location and time using their smartphones.
Mobile commerce is increasing 300 times faster than e-commerce and is expected to show growth of 42 percent between 2013 and 2016. Customers are using their smartphones to make purchases whenever and wherever they might be.