No More PageRank Updates Says: Google’s Head of Search Spam Matt Cutts

Matt Cutts Showed the indication on Twitter Yesterday, He Said It would be surprising to me if Google is pushing anymore PageRank Updates.  He Said this in a response to a question that was asked by Niels Bosch on Twitter.

Google PageRank is going to be dead soon

We all were waiting for another PageRank update as it has been 8 months since last Google Toolbar Page Rank update. Seriously guys PageRank is going to be dead soon. We can expect one more update in next year but there are very few chances for that.

Stay tuned for more updates and news from Search market!

 

Not Provided Data: Its Time to Say Good bye to Keywords

good bye keyword data

 

Nightmares do come true πŸ˜€

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen  "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it's not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords πŸ˜‰

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

Google Penguin 2.1 (Spam Fighting algorithm) is Announced Today!

Google Penguin 2.1

Google's Penguin 2.1 Spam Fighting algorithm is released and live today!

Head of Google's Web spam team, Matt Cutts has confirmed the news on Twitter, and Predict It would hurt about 1 percent of total searches.

Matt Cutts - Google Penguin 2.1

 

Hummingbird Most Used word after Not Provided Data in Search Market

google-hummingbird

"Google Hummingbird Algorithm update" Everyone is talking about is talking about this update in the search market as Google rolled it out quietly in Past month without any prior announcement. People are calling it a biggest algo update after caffeine which was rolled out in 2010 and caused the giants of Search such as Overstock, alibaba, and Tradekey.

First of all We need to understand the reason of this update, It is a Technological update for Google Search that caused 90% queries worldwide. Google's took this step to handle more complex queries.

It is officially announced by Google's Senior VP on Google's 15th birthday, Calling Its a result of 15 years hard work. He said: ""Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,"

Greg Kumparak author at TechCrunch Explained this in simple words "

"The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse the full question (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed."

By the way, Caffeine which was rolled out in 2010 was designed to provide fresher results and to Speed up index process.

 

 

SEO at Daraz: A challenging Job and a Success Story

seo

It has been 6 months since I Joined Daraz.pk (Pakistan's Leading Online Fashion Store). When I Join Daraz and start my initial analysis for link-builidng strategies, I found there are many guys are there in the Search Market with keeping top position on almost all of our Primary keywords, Well people thinks that Pakistan is low competitive market and its very easy to rank a shopping website for a primary or secondary keywords They are actually RIGHT!

Yes Its become very easy when you start your link-building (Off-Page) strategy with black black-hat SEO Techniques or Illegal SEO Practices. I took a whole month to gather and prepare Search Data, analysis reports. I had figure it out in a week that guys are using black-hat seo techniques to take over each others rankings, But my theory was not enough to brief others and to design a strong strategy to play with those black hated guys :D.

Well I was wondered after completing my analysis as they were saying you need to play with a team that is armed with Spamming Rifles lol

Well I decide to play a fair game with my convential strategies which obviosuly do not include any Black Hat Techniques. In the first phase I put Primary keywords on the target and did nothing except applying ethical search engine optimization techniques and succesfully ranked my targeted keywords on Top positions (no.1 position). And Witnessed many domains getting penalized or getting manual penalties by Google. After that I could not find them in top 50 organic Positions, As you already google has very strict policies against Spammers.

By getting Top postitions on Primary keywords I noticed a drastic change in Organic Traffic and Number of orders and Total Revenue of Daraz.pk

"You must acknowledge that Most of the online shopping websites get more than 45% revenue from Organic channel which is Search Engine Optimization"

In the second phase I put Categories on my target to increase organic traffic and sales. And Still working with Category page and have increased almost 125% revenue sucessfuly in my six months tenure and looking forward to new goals and challenges.

As always I would like to thanks to my outstanding team and my management who support me in acheiving these goals and targets, I Could never acheive these targets without my team and Management.

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Got 1st Position on “Online Shopping In Pakistan” For Daraz

Alhamdulillah, I have successfully get Daraz on No.1 for the most competitive terms like, "Online Shopping", "Online shopping In Pakistan".

5 Recommendations to Improve Search Engine Rankings

Summary of this Post

In the following post you will find tips and solutions to improve your rankings in google search engine. How to Interlink website with quality anchor text. Where to use Keywords forSearch engine optimization purpose and some tips for Advance SEO's.

There is a lot of ways to improve Search engine rankings of your website for more and qualified traffic. It depends how you plan to work. I will describe my own experience and tips to improve Search engine rankings. This Article is for beginner SEO's and Advanced SEO's i will appreciate all your comments and suggestion or Tips regarding the topic "Improving Google Rankings". 

1. Interlink your website with Quality Anchor Text:
Well its a very common step (among SEO Professionals) to start SEO on any project. Interlink your pages with best relevant keywords available for the links. Just remember user while linking your pages to each other, its better to provide good user experience instead of mapping your links for spiders.

2. Use keywords in HTML title tags:
Its a most effected factor to improve your Search Engine Rankings in Google or in major search engines. But you will need to be very gentle while creating title tags. Do NOT stuff all your keywords in your title tag as you may lose your search engine rankings.

3. Maintaining Link Popularity: 
Many SEO's ignore link popularity but believe me you may never get better search engine rankings or long lasting rankings without link popularity. I always check link popularity before starting any project as i believe that all my efforts may go waste without good link profile. Link Popularity is based on links count which are incoming to your site from another resources!

4. Domain Age ( Google Loves Same age Guys LOL):
Yes its true google does love same age website as you can see that we normally use old website to gather information or shopping because we trust on their information and business. Google takes this factor into its account while ranking your website in the SERP's. Unfortunately there is no way to speed up this process you have to hanging-in on the web to be old haha.

5. Keep old links alive:
Never ignore your old links keep them alive. I have experienced by deleting my old links it happens when we re-structure our website or when we re-write our old URL's.( you may ask further in comments regarding this issue).

You may contact me for SEO Services and Search Engine Marketing or Social Media Marketing, I have Successfully completed over 25 Freelance SEO projects for Local and International clients. Currently I am Ranked 5 on These Keywords, Best SEO in Pakistan – SEO Expert Pakistan – SEO Pakistan – SEO Expert in Karachi and SEO Consultant in Pakistan. 

Top 5 Image Optimization Tips For SEO by M.Rameez Ul Haq

In this post I tried to provide you few image optimization tips and techniques that could help you to optimize your website’s images to increase your website traffic. And how Not optimizded images can lead you to less sales and traffic, Why Image optimization help you in Search Engine Optimization (SEO).
 

how to increase traffic by image optimization

Image Optimization & SEO

In the early days of Internet Image Optimization was a very important part for the webmasters. As you know we didn't have super fast internet connection or broadband in the past, So many webmaster used to avoid placing heavy or High resolution images on the websites. But even today many of us think the same thing and optimize our images by using free tools. Image Optimization Tools provide you ability to re-size images or make them small to load faster without loosing the image quality.

Note: Always keep in mind that we optimize images to make them small in size not the quality. 

Why do we optimize our images?

We optimize our images to maintain good user-experience and speed-up our websites or blogs. As you must read it before that 80% visitors bounce because of slow speed and the never visit that websites that don't load within 8 seconds. So be careful never ignore the speed and the user-experience.

1. Slower means less traffic and sales:

500 ms slower = 20% drop in traffic (Google)

400 ms slower = 5-9% in full-page traffic (Yahoo)

100 ms slower = 1% in sales (Amazon)

2. Web has a lot of images:

On average, 45,6% of page weight is images

(Based on the top 10 websites, e.g. Google, Yahoo, YouTube, etc.).

Find image optimization tools on Google these tools are easily available on the web, and you don't have to pay money πŸ˜‰ 

Top 5 Image Optimization Tips and Techniques for SEO Purpose

These are few tips and SEO Techniques for image optimization that i always apply and get results.

1. Use the HTML img-tag

  1. Always add height and width to the image
  2. Always add an Alt-attribute to the IMG-tag
  3. Always add a Title-attribute to the IMG-tag

The Alt text and the image title

We add Alt-tags to provide short descriptions about the images, thus Alt Text is to provide information when image cannot be displayed. We also provide information about the image in Image-Title, I Put my keywords in Image-Title so Search Engines can easily determine its value πŸ˜‰

Additional information to make you understand: 

We add Alt-tags to provide accessibility and mobile usage. Some people switch off the Display images options in the browser, So even in this case your visitors easily understand that what the image is about.

Alt-text helps you in Search Engine Optimization (SEO), If you link your image to other website Alt-text will be your anchor-text of the image.

Put important information in your title text, Title-text helps you in SEO and it will be shown as tool-tip on the many browsers.

2. The height- and width-attributes of an image

Adding height and width is important for faster loading. When you define the height and width of an image, browser can continue loading the rest of the page, while "filling" the space defined with height and width with the actual image. This is essential for speed when you have images on a webpage.

Using all the attributes of the img-tag

The end result of a good img-tag, using all the attributes, would look something like this:

<img src="descriptive-image-name.jpg" width="200" height="150" alt="img-tag example" title="Good example of a proper img-tag usage" />

3. Avoid Image Re-Sizing By HTML 

Re-sizing image using HTML to keep it fit for your content is the easiest way but it effects your performance badly, you also loose Image Quality. Instead of using HTML Re-sizing create separate files for different sizes of your image.

4. Link the image

Visitors like to click on image.  Unless you specifically don't want people to click links on the page you post the image to, make the image a link.

If you have got a bigger or full version of the image uploaded yet, link to that from the smaller image.

If the aim of the page is to create peoples click a link, e.g. to shop for a product via review you posted, link the image to the target page.

As a bonus tip for sales letters or sales pages, attempt adding a screenshot-image of the searching cart below the "Add to cart" -button, showing what successive page (the shopping cart) can appear as if and link that image to the cart yet.

As mentioned within the initial tip, the Alt-text are equivalent for anchor-text during a traditional link for SEO Purpose (in addition to the Alt-attribute being vital for accessibility as well).

5. Make image optimization a habit

Optimize all the images you upload and use on the web, whether or not the image goes to your own blog or another web site. Use tools to automate the image optimization process.

When you make it a habit to optimize images for each SEO and speed, you'll use little or no time to optimize images, however reap the rewards as long because the image is on-line for the Years. Most impact, minimum effort – simply the approach I prefer it.

SEO mistakes to avoid

Top 10 SEO Mistakes And The Solutions and Tips By Rameez SEO

The Following Points are consist on my own experience hopefully this post will help you out in rectifying your SEO Mistakes.

Following are the most common mistakes often done by Experienced SEO Experts and SEO Specialist.

SEO mistakes to avoid

No.1 SEO Mistake "Targeting Wrong or Irrelevant Keywords"

Keyword Research is the most important part of your SEO Campaign you may fail even after putting all your efforts if you haven't target good keywords for your website, this is the most common mistake SEO Expert faces usually. You have to research before finalizing your keywords – SEO TIP: Keyword should be relevant to your website and its nature !

No.2 SEO Mistake "Ignoring the Value of your Titles"

I often see that many SEO's ignore the value of Titles, Title is the first aspect the search engine crawlers snap when they visit your web-page, Leaving Title tags empty is the foolish mistake SEO's do often. And i noticed many SEO's just use the same Title's for various pages of their website – SEO TIP: Put your keyword in your titles !

No.3 SEO Mistake " Pages without Textual Content"

What happened when you publish your pages without Textual Contents ? answer is "Nothing" But what if you put good textual information / textual content in your webpage ? answer is, Google will love your Pages and you will have good ranking as compared to pages without textual content.

No.4 SEO Mistake " Irrelevant Content "

It is recommended leave your pages empty ( with no Text ) instead of Irrelevant Content or wrong Information, Search engines ignore pages containing wrong information.

No.5 SEO Mistake "Using flash Files with HTML alternative"

I and many Internet users love Flash website but Unfortunately Mr. Google and Miss Bing Doesn't lol, Search engine hates flash website simply because they cannot read Flash Files or Images. By using of HTML alternatives you can easily handle the worst situations πŸ˜‰

No.6 SEO Mistake "JavaScript Menus and Navigations"

Like the Above Mistake, Search Engines do not read the JavaScripts, There is two easy ways to solve the problem build a Proper Sitemap.html file or put your links inNo-script tags.

No.7 SEO Mistake "Submitting Links on Irrelevant Websites"

Many SEO Experts do this deadly mistake, Submitting your links on poor websites /Directories just to gain backlinks is very big mistake and it leads you to backlink spamming, Search engines consider these links as "Backlink Spamming" and you could lose your current rankings and PageRank as well. Avoid these foolish Tricks or your site may be black listed by search engines if you attempt these type of Backlink spamming Methods.

No.8 SEO Mistake "Keyword Spamming or Keyword Stuffing"

It is not recommended to use too many keywords on your website, Few years agoSEO Experts use these Practice to cheat with Search engines but now Google will kick you out, if you try to dis-guide Search engines with Keyword stuffing. – SEO Tip Write Rich content and put your good relevant keywords into your text.

No.9 SEO Mistake "URL / Link Structure"

Many Peoples ignore URL's importance but you have to realize its importance. You may get good ranking if you have dynamic URL structure. But if you have keywords in your URL's this practice gives you additional advantage over your Competitors. It is Highly Recommended that you put your keywords in your URL's.

No. 10 SEO Mistake "Avoid Blogging"

Not Blogging will not affect your current rankings nor you may lose your PageRank but Avoid Blogging is a Big SEO mistake let me define: Start spying on your competitors, many of your competitors write blogs and gain targeted traffic and Sales on various keywords.

4 SEO Recommendations For Long Tail Keywords

Search Engine Optimization became an Industry in Today's World! 
Many Small business struggling to maintain their online presence. Everyone wants to get high Search engine rankings to get more traffic and Sales. 

we have Noticed that Trends of E-commerce are drastically changed in past few years, while Getting High Search engine Rankings for Most Competitive Terms is Primary goal of every website now. We Evaluate SEO Performance by Overall Search Traffic on our Primary Keywords and the secondary Keywords. Few People argue Performance or success is determined by ROI, conversions and the revenue, but there is many factors that play their role in low Conversions Graph you usually see in your Google Analytics, major factors are ( Website Performance, Price Competition, Website/page design, and user-experience etc.). 

I wanna share an interesting Fact with you, I have Worked on many Clients and Companies. I have Seen that More than 60% Search Traffic comes from Long Tail Keywords Instead of your desired keywords (Primary Keywords). I am not telling you to remove your Primary Keywords neither Avoid Struggle, but i will recommend you to Focus on Long tail terms for your website.
 


1. Analyze Your Keywords

Using Google analytics and Other Free Web tools will help you to find mutual Keywords, and long tail patterns your visitors use to reach you! 

 

For example, if you sell Clothing,

and you find that there is some search traffic around "Men Clothing", So its good opportunity to optimize your website for this keyword and all the other mutual like "Women clothing" and "youth Clothing" you would also optimize around all of the other related stuff that you sell. It may warrant creating a page about “Men's and Women's Clothing” if you have the inventory to support that kind of a page.

Sometime we find that we are receiving good traffic from unwanted terms like you have an online shopping website and you are targeting for fashion apparel but you are receiving good Traffic and Conversion on Online Watches for men or Online Beauty Store and Buy Wallets onlineSo be clever and optimize your next pages with keeping these terms in mind or add This Collection to your site if possible! 

 

2. Create User-Friendly, Descriptive Page Titles

Yes its true that only first 65 characters will be visible in Search engines, But what to do when you just left your secondary keywords because of these limitations ? 

let me define! Be White Hate, Simply create new pages and maintain them according to relevant content and stuff! Just Extend more and more but never choose black hat techniques.  

As long as the page titles read well and provide appropriate and relevant information, they are useful for both users and Search engines. Play safely with long tail! Use gently e.g use your long tail keywords only once in page titles, Ensure that your users are able to read your titles easily. I use the same method and I have never been flagged as Black hat or in Google Webmaster Tools for having too long page title. 

Here are some more tips on how to deal with Titles and other SEO Problems
 

3. Internal Link Your Pages using Keyword Variations!

Long tail keyword needs to be exist in the page that you want to be ranked well for the targeted keyword. Additional, Interlink your pages to each other on mutual terms! But never Point your visitors to irrelevant pages by using wrong ( irrelevant anchor texts).

Interlinking is very good practice if you don't apply black hat techniques. Linking your pages to each other with relevant information is good way to provide Good User-Experience
Use your desired long tail keyword variations in Anchor Texts ! 
  

4.  Let Your User Write 


There is many ways to provide your users to ability to write something and getting user-generated content like Comments and Reviews. Users Usually include Long Tail variations on your pages as they make relevant comments and reviews.

User-generated content can be an amazing source of long tail keywords includingcolor variations, model numbers, Style Code, Software Specifications, or problem issues. And it helps to distinguish your content and makes it more valuable to users and Search engines.

Conclusion

These are some tactics i use to increase my traffic using long tail keywords. Hopefully you will apply these White Hat SEO Techniques and get more Search Engine traffic and sales.

These are some of the tactics that can help you successfully target long tail traffic. Hopefully they provide you with some actionable recommendations that will help you increase the amount of total targeted, organic search traffic to your projects.

Always Monitor Google Analytics and Webmaster Tools πŸ˜‰  

Muhammad Rameez ul Haq ( SEO Specialist )
Freelance SEO – Hire Rameez for SEO Services