Monthly Archives: July 2013

Top 5 Image Optimization Tips For SEO by M.Rameez Ul Haq

By | SEO Tips and Guidelines | One Comment

In this post I tried to provide you few image optimization tips and techniques that could help you to optimize your website’s images to increase your website traffic. And how Not optimizded images can lead you to less sales and traffic, Why Image optimization help you in Search Engine Optimization (SEO).
 

how to increase traffic by image optimization

Image Optimization & SEO

In the early days of Internet Image Optimization was a very important part for the webmasters. As you know we didn't have super fast internet connection or broadband in the past, So many webmaster used to avoid placing heavy or High resolution images on the websites. But even today many of us think the same thing and optimize our images by using free tools. Image Optimization Tools provide you ability to re-size images or make them small to load faster without loosing the image quality.

Note: Always keep in mind that we optimize images to make them small in size not the quality. 

Why do we optimize our images?

We optimize our images to maintain good user-experience and speed-up our websites or blogs. As you must read it before that 80% visitors bounce because of slow speed and the never visit that websites that don't load within 8 seconds. So be careful never ignore the speed and the user-experience.

1. Slower means less traffic and sales:

500 ms slower = 20% drop in traffic (Google)

400 ms slower = 5-9% in full-page traffic (Yahoo)

100 ms slower = 1% in sales (Amazon)

2. Web has a lot of images:

On average, 45,6% of page weight is images

(Based on the top 10 websites, e.g. Google, Yahoo, YouTube, etc.).

Find image optimization tools on Google these tools are easily available on the web, and you don't have to pay money 😉 

Top 5 Image Optimization Tips and Techniques for SEO Purpose

These are few tips and SEO Techniques for image optimization that i always apply and get results.

1. Use the HTML img-tag

  1. Always add height and width to the image
  2. Always add an Alt-attribute to the IMG-tag
  3. Always add a Title-attribute to the IMG-tag

The Alt text and the image title

We add Alt-tags to provide short descriptions about the images, thus Alt Text is to provide information when image cannot be displayed. We also provide information about the image in Image-Title, I Put my keywords in Image-Title so Search Engines can easily determine its value 😉

Additional information to make you understand: 

We add Alt-tags to provide accessibility and mobile usage. Some people switch off the Display images options in the browser, So even in this case your visitors easily understand that what the image is about.

Alt-text helps you in Search Engine Optimization (SEO), If you link your image to other website Alt-text will be your anchor-text of the image.

Put important information in your title text, Title-text helps you in SEO and it will be shown as tool-tip on the many browsers.

2. The height- and width-attributes of an image

Adding height and width is important for faster loading. When you define the height and width of an image, browser can continue loading the rest of the page, while "filling" the space defined with height and width with the actual image. This is essential for speed when you have images on a webpage.

Using all the attributes of the img-tag

The end result of a good img-tag, using all the attributes, would look something like this:

<img src="descriptive-image-name.jpg" width="200" height="150" alt="img-tag example" title="Good example of a proper img-tag usage" />

3. Avoid Image Re-Sizing By HTML 

Re-sizing image using HTML to keep it fit for your content is the easiest way but it effects your performance badly, you also loose Image Quality. Instead of using HTML Re-sizing create separate files for different sizes of your image.

4. Link the image

Visitors like to click on image.  Unless you specifically don't want people to click links on the page you post the image to, make the image a link.

If you have got a bigger or full version of the image uploaded yet, link to that from the smaller image.

If the aim of the page is to create peoples click a link, e.g. to shop for a product via review you posted, link the image to the target page.

As a bonus tip for sales letters or sales pages, attempt adding a screenshot-image of the searching cart below the "Add to cart" -button, showing what successive page (the shopping cart) can appear as if and link that image to the cart yet.

As mentioned within the initial tip, the Alt-text are equivalent for anchor-text during a traditional link for SEO Purpose (in addition to the Alt-attribute being vital for accessibility as well).

5. Make image optimization a habit

Optimize all the images you upload and use on the web, whether or not the image goes to your own blog or another web site. Use tools to automate the image optimization process.

When you make it a habit to optimize images for each SEO and speed, you'll use little or no time to optimize images, however reap the rewards as long because the image is on-line for the Years. Most impact, minimum effort – simply the approach I prefer it.

SEO mistakes to avoid

Top 10 SEO Mistakes And The Solutions and Tips By Rameez SEO

By | SEO Tips and Guidelines | No Comments

The Following Points are consist on my own experience hopefully this post will help you out in rectifying your SEO Mistakes.

Following are the most common mistakes often done by Experienced SEO Experts and SEO Specialist.

SEO mistakes to avoid

No.1 SEO Mistake "Targeting Wrong or Irrelevant Keywords"

Keyword Research is the most important part of your SEO Campaign you may fail even after putting all your efforts if you haven't target good keywords for your website, this is the most common mistake SEO Expert faces usually. You have to research before finalizing your keywords – SEO TIP: Keyword should be relevant to your website and its nature !

No.2 SEO Mistake "Ignoring the Value of your Titles"

I often see that many SEO's ignore the value of Titles, Title is the first aspect the search engine crawlers snap when they visit your web-page, Leaving Title tags empty is the foolish mistake SEO's do often. And i noticed many SEO's just use the same Title's for various pages of their website – SEO TIP: Put your keyword in your titles !

No.3 SEO Mistake " Pages without Textual Content"

What happened when you publish your pages without Textual Contents ? answer is "Nothing" But what if you put good textual information / textual content in your webpage ? answer is, Google will love your Pages and you will have good ranking as compared to pages without textual content.

No.4 SEO Mistake " Irrelevant Content "

It is recommended leave your pages empty ( with no Text ) instead of Irrelevant Content or wrong Information, Search engines ignore pages containing wrong information.

No.5 SEO Mistake "Using flash Files with HTML alternative"

I and many Internet users love Flash website but Unfortunately Mr. Google and Miss Bing Doesn't lol, Search engine hates flash website simply because they cannot read Flash Files or Images. By using of HTML alternatives you can easily handle the worst situations 😉

No.6 SEO Mistake "JavaScript Menus and Navigations"

Like the Above Mistake, Search Engines do not read the JavaScripts, There is two easy ways to solve the problem build a Proper Sitemap.html file or put your links inNo-script tags.

No.7 SEO Mistake "Submitting Links on Irrelevant Websites"

Many SEO Experts do this deadly mistake, Submitting your links on poor websites /Directories just to gain backlinks is very big mistake and it leads you to backlink spamming, Search engines consider these links as "Backlink Spamming" and you could lose your current rankings and PageRank as well. Avoid these foolish Tricks or your site may be black listed by search engines if you attempt these type of Backlink spamming Methods.

No.8 SEO Mistake "Keyword Spamming or Keyword Stuffing"

It is not recommended to use too many keywords on your website, Few years agoSEO Experts use these Practice to cheat with Search engines but now Google will kick you out, if you try to dis-guide Search engines with Keyword stuffing. – SEO Tip Write Rich content and put your good relevant keywords into your text.

No.9 SEO Mistake "URL / Link Structure"

Many Peoples ignore URL's importance but you have to realize its importance. You may get good ranking if you have dynamic URL structure. But if you have keywords in your URL's this practice gives you additional advantage over your Competitors. It is Highly Recommended that you put your keywords in your URL's.

No. 10 SEO Mistake "Avoid Blogging"

Not Blogging will not affect your current rankings nor you may lose your PageRank but Avoid Blogging is a Big SEO mistake let me define: Start spying on your competitors, many of your competitors write blogs and gain targeted traffic and Sales on various keywords.

4 SEO Recommendations For Long Tail Keywords

By | SEO Tips and Guidelines | One Comment

Search Engine Optimization became an Industry in Today's World! 
Many Small business struggling to maintain their online presence. Everyone wants to get high Search engine rankings to get more traffic and Sales. 

we have Noticed that Trends of E-commerce are drastically changed in past few years, while Getting High Search engine Rankings for Most Competitive Terms is Primary goal of every website now. We Evaluate SEO Performance by Overall Search Traffic on our Primary Keywords and the secondary Keywords. Few People argue Performance or success is determined by ROI, conversions and the revenue, but there is many factors that play their role in low Conversions Graph you usually see in your Google Analytics, major factors are ( Website Performance, Price Competition, Website/page design, and user-experience etc.). 

I wanna share an interesting Fact with you, I have Worked on many Clients and Companies. I have Seen that More than 60% Search Traffic comes from Long Tail Keywords Instead of your desired keywords (Primary Keywords). I am not telling you to remove your Primary Keywords neither Avoid Struggle, but i will recommend you to Focus on Long tail terms for your website.
 


1. Analyze Your Keywords

Using Google analytics and Other Free Web tools will help you to find mutual Keywords, and long tail patterns your visitors use to reach you! 

 

For example, if you sell Clothing,

and you find that there is some search traffic around "Men Clothing", So its good opportunity to optimize your website for this keyword and all the other mutual like "Women clothing" and "youth Clothing" you would also optimize around all of the other related stuff that you sell. It may warrant creating a page about “Men's and Women's Clothing” if you have the inventory to support that kind of a page.

Sometime we find that we are receiving good traffic from unwanted terms like you have an online shopping website and you are targeting for fashion apparel but you are receiving good Traffic and Conversion on Online Watches for men or Online Beauty Store and Buy Wallets onlineSo be clever and optimize your next pages with keeping these terms in mind or add This Collection to your site if possible! 

 

2. Create User-Friendly, Descriptive Page Titles

Yes its true that only first 65 characters will be visible in Search engines, But what to do when you just left your secondary keywords because of these limitations ? 

let me define! Be White Hate, Simply create new pages and maintain them according to relevant content and stuff! Just Extend more and more but never choose black hat techniques.  

As long as the page titles read well and provide appropriate and relevant information, they are useful for both users and Search engines. Play safely with long tail! Use gently e.g use your long tail keywords only once in page titles, Ensure that your users are able to read your titles easily. I use the same method and I have never been flagged as Black hat or in Google Webmaster Tools for having too long page title. 

Here are some more tips on how to deal with Titles and other SEO Problems
 

3. Internal Link Your Pages using Keyword Variations!

Long tail keyword needs to be exist in the page that you want to be ranked well for the targeted keyword. Additional, Interlink your pages to each other on mutual terms! But never Point your visitors to irrelevant pages by using wrong ( irrelevant anchor texts).

Interlinking is very good practice if you don't apply black hat techniques. Linking your pages to each other with relevant information is good way to provide Good User-Experience
Use your desired long tail keyword variations in Anchor Texts ! 
  

4.  Let Your User Write 


There is many ways to provide your users to ability to write something and getting user-generated content like Comments and Reviews. Users Usually include Long Tail variations on your pages as they make relevant comments and reviews.

User-generated content can be an amazing source of long tail keywords includingcolor variations, model numbers, Style Code, Software Specifications, or problem issues. And it helps to distinguish your content and makes it more valuable to users and Search engines.

Conclusion

These are some tactics i use to increase my traffic using long tail keywords. Hopefully you will apply these White Hat SEO Techniques and get more Search Engine traffic and sales.

These are some of the tactics that can help you successfully target long tail traffic. Hopefully they provide you with some actionable recommendations that will help you increase the amount of total targeted, organic search traffic to your projects.

Always Monitor Google Analytics and Webmaster Tools 😉  

Muhammad Rameez ul Haq ( SEO Specialist )
Freelance SEO – Hire Rameez for SEO Services

How to Find Out Data Behind Not Provided Keywords in Google Analytics

By | SEO Tips and Guidelines | No Comments

In the keyword column you will find ‘not provided’ for all users logged in to Google.

keywords that Google doesn't show in Google Analytics

How to find out what logged in users are looking for?
Even though it’s impossible to find out the exact keywords for ‘not provided’ queries, you can still get data about which landing page they went to. Simply choose a secondary dimension from the drop down menu and you will get information about which sub-page they visited.

how to check not provided data in Google analytics

By knowing the sub-page, you can easily gather more information about the most common keywords for these pages. So after all, it’s not such a big loss for webmasters with the newnot provided keyword data. The only difference is you need to work a little more to get the information.

 

Online Shopping Guide on How to Shop at Daraz.pk

By | Tech News | No Comments

Along with a couple hundred online shopping websites, Daraz certainly knows how to woo its admirers in Pakistan. It was time to give it a try while it sounded risky to me at first. Its promotion offers and advertisements could be seen at every page on the internet. At first it sounded risky, and I wondered if I’d be to expect a return on my value (monetary) given to daraz. As the concept of online shopping is still fresh in Pakistan, risks are still involved as few websites had been highlighted on fraud cases that tarnished their market repute.

Evidently, I’m a fan of genuine leather sandals that go along well with a shalwar kameez suit or if you drape in a pair of jeans with a loose t-shirt. Its shopping season already, and with transparent discounts, and free offers of value added service had made my little online shopping experience simpler. Lately, it is the leading choice by the women for online shopping in Pakistan, with more acclaim coming along by men as well. Otherwise, their accommodation for 300+ brands is ever increasing every season.

My need: men’s leather sandals, and slippers.

My brands in focus: GBH – for sandals & Sky Walk or Kito – for the slippers.
I was surprised to see a decent assortment of mens shoes online put up by Daraz; ranging from Leather Suede & Derbies, to cheapest slippers by Kito for casual wear.

With a few simple steps it was pretty easy to make that order. My debit card expired, so instead of paying through card, I had to opt for its Pay Cash on Delivery status quo. Following are the pit-stops I had to make along:

  • Step 1
    Firstly; notice the entire page when you log on to http://www.daraz.pk/.

daraz-home

  • It is imperative for you to acknowledge all the selections provided on the main page of this website. Then continue by entering for your product through the search bar or there’s category tree on the left column of the page for detailed navigation.

 

  • Step 2
    High Quality pictures of shoes gives total transparency for a close-up look.

daraz-shoes

  • Find some tools such as the price slider, quick look, and overview to keep the process as short. Otherwise, more options allow a translucent look at the details of a product.

 

  • Reaching here would’ve been informative after exploring more of their items to get to know the latest trends.

 

  • Step 3
    Here the system shows your purchase with details on order quantity, price details, or discounts on the item(s) you have bought. Additionally, several payment methods offer ever so claimed convenience and hassle-free shopping errand:

Daraz-shopping-cart-page

  • -Pay Cash on Delivery
    -Standard Chartered Bank
    -Net Banking
    -Telenor Easy Paisa

 

  • Step 4
    Requires confirming your order. Fill out the Customer Information with your personal details required to submit for making an order with Daraz.pk. Check the quantity, color, size and hit enter.

     

     

    customer information form

    Free Shipping is provided across Pakistan if the product falls around Rs.1500. Below that price range, a sum of 150 rupees become the shipping charges owed for delivering anywhere in Pakistan.

 

For free delivering across Pakistan, logistic services by the TCS will deliver at your doorstep. International Shipment is being handled via DHL logistics, working in collaboration with Daraz.pk on this one. Moreover, 7 Day Returns abets in resolving size issues & ill-fitting matters of clothing.

Newsletter signup gets u Rs.500 off of your first purchase with them. Order from a pile of 8000+ products & beyond through your smartphone. Visit Daraz.pk to unveil exciting new offers and new arrivals for Eid Collections of 2013 for online shopping in Pakistan.

15 Core SEO Tips and Techniques by M.Rameez

By | SEO Tips and Guidelines | No Comments

Do you want your website to get ahead of the search engine rankings??

You answer YES OF-COURSE but how to get best Ranking Positions in Search Engine Result Pages ( SERP’s).

 seo tips

Here i Compiled the Basic Rules of Search engine Optimization and Core SEO Techniques that can help you in getting Better Rankings in SERP’s and ROI (Return on Investment) as well.

 

1- You may aware of this phrase “Content is King in SEO“. Yes this is right! Create Quality Contents instead of Copying Contents. Search Engines specially google hates Duplicate Contents even if you have duplicate content on your own site.

2- Focus on Quality instead of Quantity believe me you will get your desired rankings if you follow Search engine optimization rules, avoid getting Back links from bad guys or Irrelevant sources.

-3: Design your website to give a good user experience not just for Search engine bolts.
-4: It’s good to Focus Google First while Creating Your Website But don’t ignore other Search Engines like Bing!

-5: Don’t Stop your work after getting good rankings, As Your Competitors don’t want to see you on on top 😉

-6: Unfortunately we missed that time when we were able to cheat search engines to get top rankings haha 😀 – Search engines became much efficient, now avoid attempting to Cheat with them!

-7: Don’t Ignore Social Media Website’s value, Include Social Media Optimization and Social Media Marketing in your online Marketing Campaigns.

-8: Get Links from Good authoritative websites or blogs. – Getting links from good websites will help you in getting good pagerank!

-9: Build Internal links and use Most Descriptive anchor texts.

-10: Submit Your Website in Google Places to drive local web traffic to your website.

-11: Optimize Your website for Mobile phones so user can easily navigate your website using mobile devices.

-12: As I already wrote above use/write your own content, or If  you are copying content from some other sources so must provide the source details!

-13: Don’t Forget to use Header tags when providing Headings, – don’t use more than 4 header tags !

-14: Use Google’s Webmaster Tools to monitor your efforts and Rankings.
-15: Use Webmaster tools to check and fix broken links and other errors on daily basis if possible.