Search Engine Optimization became an Industry in Today's World!
Many Small business struggling to maintain their online presence. Everyone wants to get high Search engine rankings to get more traffic and Sales.
we have Noticed that Trends of E-commerce are drastically changed in past few years, while Getting High Search engine Rankings for Most Competitive Terms is Primary goal of every website now. We Evaluate SEO Performance by Overall Search Traffic on our Primary Keywords and the secondary Keywords. Few People argue Performance or success is determined by ROI, conversions and the revenue, but there is many factors that play their role in low Conversions Graph you usually see in your Google Analytics, major factors are ( Website Performance, Price Competition, Website/page design, and user-experience etc.).
I wanna share an interesting Fact with you, I have Worked on many Clients and Companies. I have Seen that More than 60% Search Traffic comes from Long Tail Keywords Instead of your desired keywords (Primary Keywords). I am not telling you to remove your Primary Keywords neither Avoid Struggle, but i will recommend you to Focus on Long tail terms for your website.
1. Analyze Your Keywords
Using Google analytics and Other Free Web tools will help you to find mutual Keywords, and long tail patterns your visitors use to reach you!
For example, if you sell Clothing,
and you find that there is some search traffic around "Men Clothing", So its good opportunity to optimize your website for this keyword and all the other mutual like "Women clothing" and "youth Clothing" you would also optimize around all of the other related stuff that you sell. It may warrant creating a page about “Men's and Women's Clothing” if you have the inventory to support that kind of a page.
Sometime we find that we are receiving good traffic from unwanted terms like you have an online shopping website and you are targeting for fashion apparel but you are receiving good Traffic and Conversion on Online Watches for men or Online Beauty Store and Buy Wallets online. So be clever and optimize your next pages with keeping these terms in mind or add This Collection to your site if possible!
2. Create User-Friendly, Descriptive Page Titles
Yes its true that only first 65 characters will be visible in Search engines, But what to do when you just left your secondary keywords because of these limitations ?
let me define! Be White Hate, Simply create new pages and maintain them according to relevant content and stuff! Just Extend more and more but never choose black hat techniques.
As long as the page titles read well and provide appropriate and relevant information, they are useful for both users and Search engines. Play safely with long tail! Use gently e.g use your long tail keywords only once in page titles, Ensure that your users are able to read your titles easily. I use the same method and I have never been flagged as Black hat or in Google Webmaster Tools for having too long page title.
3. Internal Link Your Pages using Keyword Variations!
Long tail keyword needs to be exist in the page that you want to be ranked well for the targeted keyword. Additional, Interlink your pages to each other on mutual terms! But never Point your visitors to irrelevant pages by using wrong ( irrelevant anchor texts).
Interlinking is very good practice if you don't apply black hat techniques. Linking your pages to each other with relevant information is good way to provide Good User-Experience.
Use your desired long tail keyword variations in Anchor Texts !
4. Let Your User Write
There is many ways to provide your users to ability to write something and getting user-generated content like Comments and Reviews. Users Usually include Long Tail variations on your pages as they make relevant comments and reviews.
User-generated content can be an amazing source of long tail keywords includingcolor variations, model numbers, Style Code, Software Specifications, or problem issues. And it helps to distinguish your content and makes it more valuable to users and Search engines.
These are some tactics i use to increase my traffic using long tail keywords. Hopefully you will apply these White Hat SEO Techniques and get more Search Engine traffic and sales.
These are some of the tactics that can help you successfully target long tail traffic. Hopefully they provide you with some actionable recommendations that will help you increase the amount of total targeted, organic search traffic to your projects.
Always Monitor Google Analytics and Webmaster Tools 😉
Muhammad Rameez ul Haq ( SEO Specialist )
Freelance SEO – Hire Rameez for SEO Services