Monthly Archives: October 2013

No More PageRank Updates Says: Google’s Head of Search Spam Matt Cutts

By | Tech News | No Comments

Matt Cutts Showed the indication on Twitter Yesterday, He Said It would be surprising to me if Google is pushing anymore PageRank Updates.  He Said this in a response to a question that was asked by Niels Bosch on Twitter.

Google PageRank is going to be dead soon

We all were waiting for another PageRank update as it has been 8 months since last Google Toolbar Page Rank update. Seriously guys PageRank is going to be dead soon. We can expect one more update in next year but there are very few chances for that.

Stay tuned for more updates and news from Search market!

 

Not Provided Data: Its Time to Say Good bye to Keywords

By | Search Engine Updates | No Comments

good bye keyword data

 

Nightmares do come true 😀

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen  "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it's not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords 😉

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

Hummingbird Most Used word after Not Provided Data in Search Market

By | Search Engine Updates | No Comments

google-hummingbird

"Google Hummingbird Algorithm update" Everyone is talking about is talking about this update in the search market as Google rolled it out quietly in Past month without any prior announcement. People are calling it a biggest algo update after caffeine which was rolled out in 2010 and caused the giants of Search such as Overstock, alibaba, and Tradekey.

First of all We need to understand the reason of this update, It is a Technological update for Google Search that caused 90% queries worldwide. Google's took this step to handle more complex queries.

It is officially announced by Google's Senior VP on Google's 15th birthday, Calling Its a result of 15 years hard work. He said: ""Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,"

Greg Kumparak author at TechCrunch Explained this in simple words "

"The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse the full question (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed."

By the way, Caffeine which was rolled out in 2010 was designed to provide fresher results and to Speed up index process.

 

 

SEO at Daraz: A challenging Job and a Success Story

By | Uncategorized | No Comments

seo

It has been 6 months since I Joined Daraz.pk (Pakistan's Leading Online Fashion Store). When I Join Daraz and start my initial analysis for link-builidng strategies, I found there are many guys are there in the Search Market with keeping top position on almost all of our Primary keywords, Well people thinks that Pakistan is low competitive market and its very easy to rank a shopping website for a primary or secondary keywords They are actually RIGHT!

Yes Its become very easy when you start your link-building (Off-Page) strategy with black black-hat SEO Techniques or Illegal SEO Practices. I took a whole month to gather and prepare Search Data, analysis reports. I had figure it out in a week that guys are using black-hat seo techniques to take over each others rankings, But my theory was not enough to brief others and to design a strong strategy to play with those black hated guys :D.

Well I was wondered after completing my analysis as they were saying you need to play with a team that is armed with Spamming Rifles lol

Well I decide to play a fair game with my convential strategies which obviosuly do not include any Black Hat Techniques. In the first phase I put Primary keywords on the target and did nothing except applying ethical search engine optimization techniques and succesfully ranked my targeted keywords on Top positions (no.1 position). And Witnessed many domains getting penalized or getting manual penalties by Google. After that I could not find them in top 50 organic Positions, As you already google has very strict policies against Spammers.

By getting Top postitions on Primary keywords I noticed a drastic change in Organic Traffic and Number of orders and Total Revenue of Daraz.pk

"You must acknowledge that Most of the online shopping websites get more than 45% revenue from Organic channel which is Search Engine Optimization"

In the second phase I put Categories on my target to increase organic traffic and sales. And Still working with Category page and have increased almost 125% revenue sucessfuly in my six months tenure and looking forward to new goals and challenges.

As always I would like to thanks to my outstanding team and my management who support me in acheiving these goals and targets, I Could never acheive these targets without my team and Management.

For more SEO Tips and guidelines subscribe to my feeds:

Follow me on Twitter

Connect on Linkedin

Like my Facebook Page