If you are willing to increase your web presence on social media and search engines and get potential customers to your website through these channels than there are two options you have, first is free and 2nd is paid method where you spend money and get disired results. As I have already written Search engine optimization Tips (15 core SEO Tips) to bring quality traffic to your website but those tips require lot of time and efforts and experience to do it in proper way. By spending on PPC advertisement (Pay per click ad campaigns) you can bring thousands of potential customers to your website and boost your business.
To launch a successful ad campaign you need to be very careful while planning and implementation. I have seen many people lost their money and waster their time by choosing improper channels and spending money without setting their goals.
1- Paid listings on web directories
Everyone is acquaint with web directories, there are hundred of thousands web directories available on the internet but not all are useful even most of them are become link farms means submitting your link their is useless and will hurt your reputation in Google's eye. Nevertheless there are thousands of niche or industrial directories exist that can provide you high quality links and relevant traffic. Many of these directories offer paid / featured listings, purchasing a paid link on web directories could be a great way to increase your visibility and getting relevant traffic to your website.
2- Banner Ads
Banner Advertisement is one of oldest and most popular way of online advertisement. It is an easy to start advertisement method that require less technical knowledge. Many website are out there offering banner spaces and various sizes and prices.
Banner Advertising Tips:
An attractive banner plays a major role in successful banner ad campaigns. Create an attractive banner and place it to the websites relevant to your industry (Must check the stats of the websites on which you are going to place your banner). It will help you hunt potentials customers fast. By the way, you can also place your banner at my blog 😀
3- Opt-in email lists
Email marketing has been one of the most used method to advertise services and products by web marketers. There are several companies sale opt-in emails lists. These lists can be very powerful tool to generate potential leads for your business. If you are willing to purchase such lists, make sure the lists your are going to purchased are prepared ethically and email address data is collected in a legal way. Using stolen data of email addresses will not get you useful results even it can hurt your reputation.
4- Ad space on newsletters
Many services companies use this method to get potential leads, Through this you can easily reach to highly targeted audience and increase you traffic and sales.
Newsletters advertising Tips:
Find most relevant websites that have thousands of subscribers, choose the perfect position and size. Your creative must be attractive to the subscribers.
5- Adwords and other PPC Advertising
Adwords is no more new term for each one who is related to IT or Web industry. It's a Google's most popular program which allow everyone to run their ad campaign on Google with relatively low cost. You can also use Microsoft Adcentre and more similar platforms to run your PPC (Pay per Click) ad campaigns, Both mentioned tools allow you to create Textual, Display and video ads on PPC price mode.
Set your goals before launching any campaign, do detailed keyword research and find the best keywords and exclude the negative keywords to avoid wasting money on useless keywords.
6- Social Media Ads
After Google and Microsoft many social media websites started offering advertisement programs. Facebook Adverts, Twitter's promoted tweets and Linkedin Ads become known among digital marketers. The best thing in Social media advertisement is these platforms provide detailed demographics and insights that enable advertisers to choose the most useful methods to advertise their products and services in their targeted market and audiences.
Social media Marketing Tips:
To ensure the success of your social media ad campaigns select appropriate and beneficial platforms to run your marketing campaigns. Choose the platform where your targeted audience exists.
7- Paid reviews on blogs
It's an another paid method to boost your traffic and sales by get reviewed by influential bloggers or by getting paid reviews from local review website like Explorer.pk (Pakistan's Leading Review website). Paid review is a very useful way, by doing this you inform your audience about your products and services.
Do not always go for positive reviews as Google will identify it and penalize all your links for paying for reviews.
Become a sponsor on useful blogs, websites, mobile applications or of a web-pro (well known niche writer). You can also become sponsor on highly use free services. Sponsorship is a great way to get exposure and increase your brand reputation.
Tip: You can be my Sponsor 😀
Press releases have been a great way of increasing your online reputation and visibility among many online/ offline businesses. Many search marketers and SEO Consultants use this technique to empower their Search engine optimization campaigns by submitting their write-ups in niche article directories and news or social media websites. There are many paid press release services available that you can use to submit your news. These Press release websites will help you increasing you visibility, basically these websites distribute your press releases to hundreds of other news sites and you get great exposure and relevant traffic to your website.
10- Affiliate marketing programs
Affiliate marketing is a great way to boost your sales and multiply your profits in short time. Basically through this method you hire thousands of marketing experts that promote your services and products on very low cost. Affiliate marketing can help you in building a network of expert collaborators that generate new leads and get you great exposure through various platforms.
Affiliate program is time taking method but get you thousands of leads once done in proper way. For implementing a great affiliate program you will need to design an attractive program, policy and goals. You will need to transfer program knowledge to your program members by training books and conducting webinars and seminars, furthermore you will require appropriate software to monitor the clicks, conversion and sales, manage and send payments records.
Affiliate Marketing Tips:
Please contact me via email to get complete information for running a successful affiliate marketing campaigns.
Digital Marketing or increasing your website traffic is not an difficult job but it takes time and experience. I would never suggest you to go for any of the mentioned methods without having technical knowledge, be careful while choosing right methods and implementation otherwise it can get you penalized in Google and other search engines if not done properly.