Category Archives: Search Engine Updates

bugs in google search console

Why SEO Community is frustrated over new Search Console Tools?

By | Search Engine Updates, SEO Tips and Guidelines | No Comments

 

There has been abuzz about the new Google search console tools for quite some time now. Last year Google; the largest search engine decided to revamp its decades' old search console tools by transitioning to new tools slowly throughout 2018.

But, why SEOs are frustrated over new Search Console Tool

Well, there are various reasons why SEO professionals are frustrated over new search Console Tools, mainly because of erroneous reports and incomplete tools. Now, to be able to understand the full spectrum for SEOs frustration with the Google’s new search console, we will have to see the difference between the two consoles and then we will see things that have gone wrong in the new console.

The Old Search Console:

The legacy older version of search console enable users an easy and interactive interface to keep a watchful eye for their website’s search performance report. Apart from offering insightful search performance reports, the old console also offered users easy and quick recognition and correction of technical issues, which helped websites to avoid falling into any major problem.

If you haven’t used the old console, it offered a quick and easy view of all technical and analytical parameters like total clicks, impressions, click through rates (CTRs) and others stacked on top of each other and just a single click away. Whereas, you would need to filter results for the country, device, search query, etc. which displayed one at a time were.

Ok, so how does the new console change this?

The New Search Console:

Honestly, Google for some reason decided not to revamp or revise the old search console tools, rather it decided to go with totally new tools from the scratch, with the apparent purpose to offer a more in-depth and insightful user experience. The new tools also focused to offer quick identification and fixation of potential problems through webmaster tools. Moreover, the new console also offers multiple variables being displayed at one time so you don’t have to filter results one at a time. Now, all of these sounds pretty amazing (ask any SEO expert and they will love what we have written so far). However, there have been quite a few problems that have been going on around the new Google search engine console tools and that’s one reason why SEO companies are getting frustrated with these new tools.

So, what are some of the issues faced by SEO companies with a new Google Search Console?

To start off, for some reason, Google decided to go ahead with the new console tools anyway; without getting bugs fixed. And while we are already well into 2019, the new console still carries few broken/incomplete tools.

Many website owners and SEO companies alike have been complaining about faulty/inaccurate product report in search console. Whereas, the new Data Analytics Tools is no way near the older tools, which was a formidable tool and an essential tool for all website owners and SEO companies alike. One big reason companies are getting highly anxious and frustrated with new Google Search engine console is the inability to get key analytics like impressions, CTR, clicks, and others at a time through the new console, previously this was easily accessible.

To make things worse, SEO companies have been complaining of inaccurate error reporting and lastly, they gave up on alternative site verification methods, which simply add to the panic and chaos among website owners and SEO community and surely a frustrating aspect; something you don’t expect from Google.

I will be adding more bugs and fixes in the coming days, subscribe to newsletter to get updates. 

Any comments are welcomed 🙂 

 

Finally Google has rolled out MobileGeddon, Mobile Friendly Update on 21st April 2015

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Google has warned many times webmasters to improve their websites for mobile users, and has tested many user-experience metrics in the search listings in the past. As we know mobile search trend is highly increased in last 3 years and mobile usage going to be take over desktop search trend by 2017. Google takes these trends very seriously and always be ready to the future and providing good experience to its users.

Google has informed webmasters about Mobile Usability update through Webmaster Tool back in January 2015. Google’s Approach to the webmaster through “Webmaster Tool” considered an alarm in search industry and SEO’s and Analyst never prefer to ignore these messages.

Google has said that “Mobile Friendly Algorithm has greater impact on search ranks than Panda and Penguin”. The webmaster trend team of Google, Zineb Ait Bahajji in their statement at SMX Munich has said that the Mobile Friendly algorithm will create a much greater impact as compared to that of Panda and Penguin.

While going back to the period when Penguin and Panda 3.1 algorithm updates were rolled out, they gave a server hit to large majority of websites. So you can analyse what the Mobile Friendly algorithm will be capable of doing. This new update will give a severe blow to the sites which are not developed to be Mobile Friendly.

The reason behind giving them a hit is that Google has already announced about its update in January of the same year.

Google has also said that “Mobile Friendly Algorithm will also effect on Desktop” means If a website fails to pass Google’s mobile friendly test will also lose its current traffic. Furthermore, in the statement it was also mentioned that more than 12% of search queries from mobile will get impacted but however no specific percentage was mentioned.

Anyways, if you are facing a sudden drop in your Google Ranks and Traffic after the rolling out of this Mobile Friendly update you can feel free to contact me for free Consultation and advice.

Google Panda 4.0 Rolled Out Today

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Google Panda 4.0 It would be Major Algorithm update unlike data refreshes which we hear normally. Google Designed Panda 4.0 update to prevent sites with low quality or Stolen and Spun contents from getting top rankings in Google search results.

google-panda-4.0-update-may-2014

Why Google has to made changes to Panda Algorithm?

Answer is Simple because Google must have identified that there are many sites and webmasters are involved in unethical SEO Techniques. However it is expected that Panda 4.0 will be gentler for some small businesses like Services and eCommerce sites and might hurt local business websites.

You can contact me for Panda 4.0 or Penguin Penalty Removal.

Email: rameez.net@gmail.com

Cell: 0092-321-2165-814

Not Provided Data: Its Time to Say Good bye to Keywords

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good bye keyword data

 

Nightmares do come true 😀

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen  "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it's not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords 😉

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

Hummingbird Most Used word after Not Provided Data in Search Market

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google-hummingbird

"Google Hummingbird Algorithm update" Everyone is talking about is talking about this update in the search market as Google rolled it out quietly in Past month without any prior announcement. People are calling it a biggest algo update after caffeine which was rolled out in 2010 and caused the giants of Search such as Overstock, alibaba, and Tradekey.

First of all We need to understand the reason of this update, It is a Technological update for Google Search that caused 90% queries worldwide. Google's took this step to handle more complex queries.

It is officially announced by Google's Senior VP on Google's 15th birthday, Calling Its a result of 15 years hard work. He said: ""Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,"

Greg Kumparak author at TechCrunch Explained this in simple words "

"The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse the full question (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed."

By the way, Caffeine which was rolled out in 2010 was designed to provide fresher results and to Speed up index process.