Category Archives: SEO Tips and Guidelines

bugs in google search console

Why SEO Community is frustrated over new Search Console Tools?

By | Search Engine Updates, SEO Tips and Guidelines | No Comments

 

There has been abuzz about the new Google search console tools for quite some time now. Last year Google; the largest search engine decided to revamp its decades' old search console tools by transitioning to new tools slowly throughout 2018.

But, why SEOs are frustrated over new Search Console Tool

Well, there are various reasons why SEO professionals are frustrated over new search Console Tools, mainly because of erroneous reports and incomplete tools. Now, to be able to understand the full spectrum for SEOs frustration with the Google’s new search console, we will have to see the difference between the two consoles and then we will see things that have gone wrong in the new console.

The Old Search Console:

The legacy older version of search console enable users an easy and interactive interface to keep a watchful eye for their website’s search performance report. Apart from offering insightful search performance reports, the old console also offered users easy and quick recognition and correction of technical issues, which helped websites to avoid falling into any major problem.

If you haven’t used the old console, it offered a quick and easy view of all technical and analytical parameters like total clicks, impressions, click through rates (CTRs) and others stacked on top of each other and just a single click away. Whereas, you would need to filter results for the country, device, search query, etc. which displayed one at a time were.

Ok, so how does the new console change this?

The New Search Console:

Honestly, Google for some reason decided not to revamp or revise the old search console tools, rather it decided to go with totally new tools from the scratch, with the apparent purpose to offer a more in-depth and insightful user experience. The new tools also focused to offer quick identification and fixation of potential problems through webmaster tools. Moreover, the new console also offers multiple variables being displayed at one time so you don’t have to filter results one at a time. Now, all of these sounds pretty amazing (ask any SEO expert and they will love what we have written so far). However, there have been quite a few problems that have been going on around the new Google search engine console tools and that’s one reason why SEO companies are getting frustrated with these new tools.

So, what are some of the issues faced by SEO companies with a new Google Search Console?

To start off, for some reason, Google decided to go ahead with the new console tools anyway; without getting bugs fixed. And while we are already well into 2019, the new console still carries few broken/incomplete tools.

Many website owners and SEO companies alike have been complaining about faulty/inaccurate product report in search console. Whereas, the new Data Analytics Tools is no way near the older tools, which was a formidable tool and an essential tool for all website owners and SEO companies alike. One big reason companies are getting highly anxious and frustrated with new Google Search engine console is the inability to get key analytics like impressions, CTR, clicks, and others at a time through the new console, previously this was easily accessible.

To make things worse, SEO companies have been complaining of inaccurate error reporting and lastly, they gave up on alternative site verification methods, which simply add to the panic and chaos among website owners and SEO community and surely a frustrating aspect; something you don’t expect from Google.

I will be adding more bugs and fixes in the coming days, subscribe to newsletter to get updates. 

Any comments are welcomed πŸ™‚ 

 

user-experience-and-seo-2017

User-Experience Key Factor for Winning SEO Strategy in 2017

By | SEO Tips and Guidelines | No Comments

We have heard that user-experience is been the most vital part of every successful SEO campaign but many SEO's don't always pay serious attention to it, but this time you have to focus on user-experience either it's related to your mobile website or main navigation or website speed. Many of us agree that Google has put significant efforts to change the SEO game in last 5 years and most of its algorithm changes was related to user-experience including hummingbird, pigeon, mobile-geddon, Amplified mobile pages (AMP), website security and latest "Machine Learning" however it is under process and Google has not started its campaign to convert your structure to comply with this beast. All these algorithm changes are made to enhance user's experience on Google and off-course on the web, most do agree! 

So what's the game now?

 

That's the question you got in your mind now? Ahn alright, I will explain.

 

Design

 

A great design consists of three things "Responsive, Intuitive and Inviting". Again it's for user and bots both not for search engine only. 

If you notice all big names don't change their web design and structure but keep enhancing their process to make it more useful and easier for the user's to interact. It's because they invested a lot to identify what work best for them and for the users and not want to lose their users by anyway.
 

Content Creation and Readability

Creating SEO optimized, keyword rich content has been a practice for most of the SEO's off-course it helps you increase your page's relevance and can provide you boost in rankings but again what happens if you achieved higher rankings but see high "bounce rate" on those pages? How will you translate that then? 

 

Oh Man, I forgot to create content according to my user's interest.

And you will notice due to that you are losing ranks on many other pages as well due to high bounce created by 1 particular page that contributed high chunk in average bounce rate of your website. 

So a good design and great content that is written according to your audience's interest help you maintain your bounce rate and other important metrics that google accounts in ranking a web page.

Off-course only this doesn't explain the whole user-experience there is the lot more to improve a website's UX and SEO. 

 

Performance

 

Website performance is another important part of user experience and SEO, higher page load time kills all your efforts like a study conducted by Google says a user will most likely exit a web page if it doesn't respond it 8 seconds. 

Optimizing performance is very very important for any website because Google is not the only one here to decide but it directly involves a user to take the decision. Make sure, your website loads faster by eliminating any render-blocking scripts, optimizing your images and HTML code. 

 

Key Metrics to monitor

IIt takes a long time to revisit on your website's content strategy and optimizing performance to connect UX with your SEO Strategy. Monitoring the user behavior is the next step to make sure it is working for you or not. Most important factors to measure the performance of your user experience and SEO: 

 

  • Bounce rate
  • Avg page/ session
  • Time on site
  • Goal/e-commerce conversion rate
  • Returning visitors

 

Let's wait for 15 days or so to compare the previous date with the new one to see the difference, remember you must create customized reports to compare performance by devices not you have to work separately for mobile and desktop site. 
 

Conclusion of this whole story is

"SEO should live within and be a part of the user-experience"

 

I welcome and appreciate any comments, suggestions, additions and queries πŸ™‚

Here’s all you need to know for an ultimate winning Online marketing campaign in 2017!

By | SEO Tips and Guidelines, Uncategorized | One Comment

The only permanent aspect of life is “Change”. Well, this phrase also truly represents the change we see every day in our businesses and also in technology. There hasn’t been a point in history where we saw such rapid and dramatic evolution of technology in every field and we hope the trend continues. Talking about change, many optimistic gurus out there refer Change, being the mother of opportunity. If thus is true, then we need not to worry about rapid changing we see in digital marketing trends. Well, Digital marketing is one of the most evolving technology that has simply decimated the traditional marketing norms. If you want to succeed at global competitive markets today, you got to embrace the changing trends of digital marketing industry.

Before we look at some of the core values of digital marketing and the way they are evolving, it is important to remember that digital marketing in itself is a multidimensional technology that incorporate diversified specialized fields. For a successful and competent digital marketing campaign in 2017, you need to formulate a winning strategy by effectively bringing together many core competencies and making them work seamlessly towards a single target.

Among the various core competencies that together make a successful digital marketing campaigns, some of the more important ones include:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing (Facebook Advertisement)
  • Paid Marketing (PPC)
  • CRM (Email marketing, B2B approach)

Let’s examine one at a time the changing face of each of these core competencies that together will shape-up your ultimate digital marketing campaign in 2017.

Content marketing (The King Maker):

importance of content marketing in 2017

It was stated by "Bill Gates in January, 1996 in his essay!  

 

Content has remained one of the most powerful ammo for all aspects of digital marketing since early days. The efficacy of content still remains valid and high to-date with search engines looking for rich, informative and engaging content on websites.

What though has changed is the writing practices of contents. Earlier contents were written around some specific keywords with little regard to relevant information. Today, a rich and effective content needs to incorporate long tail keywords tactically placed in between informative material with a sound call to action.

Here’s what the content lookalike in digital marketing campaigns of 2017:

  • Live streams have been on the rise in terms of popularity. Facebook live, snapchat, YouTube Live and many other social media platforms are offering live streaming modes to attract viewers. These live channels present easy to use and interactive platforms for hosting of many interesting events, infographics, briefings and much more content related services.
  • B2B business campaigns are on the rise as companies realize the efficacy and far reaching potential of newsletters and email marketing. 2017 is perhaps the best time to excel your email marketing campaigns through newsletters and customized email contents. Stats have shown the increased open rates for emails and a rich and targeted content strategy can manifold its efficacy for business growth and building relations.

So, if you are looking to take your site to the top of Search Engine ranking, it is highly advice to invest considerable in content development. Lookout for any rubbish content present at your site (this will take you deep down in case you don’t remove in the brink of time) and replace it with fresh, engaging and lively content now.

Search Engine Optimization (Settling the odds straight)

what seo changes you can expect in 2017

Search Engine Optimization or simply SEO is one of the most powerful resources available to online businesses to out-reach their potential customers globally. It is certainly one of the most sacred and long terms part of any digital marketing campaign that can’t be ignored. Search Engine Optimization is actually a combination of different techniques that together create a formidable foundation for organic ranking of websites over search engines (Google being the prime focus for all online businesses). It simply can be referred to as the marketing tool of modern world!

Traditionally, SEO practices have been revolving around the strategy to ensure high rankings of few keywords for a website. This was primarily achieved by locating few significant keywords and then rigorously marketing them through content marketing of link building. However, the role of SEO in digital marketing campaigns of 2017 has changed completely. Today, SEO is a multi-faceted technique that supports the overall digital marketing strategy using several tools and techniques.

Some important tools to formulate an efficient SEO strategy for digital marketing campaign in 2017 include:

  • Rich and targeted content development
  • Accelerated Mobile Pages
  • Mobile SEO – Read my previous on mobile friendly website and SEO
  • Machine Learning – (Say hello to automation)
  • Rich User Experience

There’s no shortcut to success, gone are the days when SEO companies would claim top ranking within no time. It is highly advised to avoid any such agency which claim to take your site at top ranking in a blink of an eye. Trust reputed and honest SEO consultants with ethical SEO techniques. Remember, there’s no replacement of organic ranking and only a truly mastered SEO Consultant can get you there. 

Social Media Marketing (Facebook advertisement)

social media marketing trends in 2017

Irrespective of the business model, social media platforms present an ideal platform for efficient, targeted and instant digital marketing campaigns. Social Media marketing have become one of the most powerful tools for digital marketing campaigns thanks to dedicated platforms available with all social media sites.

Facebook for itself is the biggest social media network and owns some other beasts in industry including Instagram and WhatsApp. With over 1 Billion active users, Facebook is certainly the ideal platform to reach out to global clientele for your product /services. Realizing the potential of advertisement, Facebook has introduced a highly effective and targeted advertisement solution for businesses. This is an ideal platform for companies to laser target their ads towards interested users globally and get instant response. That’s why any digital marketing campaign without an effective and rigorous Facebook advertisement can lose its potential customer-base big time.

A lot of unethical social media marketing agencies have been operating in Pakistan for quite a while. Here’s what you can lose to them. Any inorganic (unnatural) marketing trick will take your business deep down the well. Only an ethical, highly professional online marketing agency in Pakistan can help to generate targeted traffic to your site.

PPC – Pay-per Click Advertisment 

Paid Marketing or PPC is another direct and instant way to get higher traffic to your website. With the optimization level “Google” you can be sure of getting highly targeted marketing and immediate response through PPC marketing technique. Creating customized and targeted ads with relevant content for PPC marketing can significantly enhance your overall digital marketing campaign in 2017.

Looking to hire some PPC Specialist for paid marketing consultants in Pakistan? Make sure you hire the right company who has the experience and expertise required for a strong and efficient campaign. Your paid marketing campaign needs to be highly targeted with strong statistical backing and deep analysis of business competition.

Join "Professional SEO Training Program" and Start your career in booming and high paced industry! 

This training program is designed for beginners, business owners and professionals who wants to enhance their skills in SEO – M. Rameez Ul Haq – SEO Consultant – SEO Trainer

Is Your Website Mobile Friendly? SEO 2016

By | SEO Tips and Guidelines | No Comments

The growth of mobile phones has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile.

Due to the skyrocketing growth in mobile, google emphasized webmasters to have mobile compatible websites in 2015 and we witnessed website owners struggled at the last moment to ensure that their website pages were mobile compatible and responsive to any kind of mobile device. Due to this reason almost 5 million websites adopted mobile compatibility, as I explained earlier in my last article.

According to a marketing company, hubspot.com, an average of  12 billion google searches are conducted each month in the United states. This indicates that SEO will be more important than any other marketing channel to get targeted traffic, gain more visibility and develop brand reputation that every business needs to succeed. There is no point spending on content such as creative infographics if it is not visible to the audience when they search something related to your business.

In the past 2 years, after knowing that more than 50% people search local businesses on their smartphones and more than 65% of those searches coverts to a purchase, Marketers realized the value of Mobile SEO and adopted mobile responsive websites for better search visibility.

Why Mobile SEO is more important in 2016 than it was in the past?

In 2016, Mr. Google not only wants you to have mobile compatible web pages, but also it should provide excellent user-experience as mobile searches have already surpassed the desktop searches in 2015. Google has asked webmasters to configure the website for AMP (accelerated mobile pages) AMP will be another ranking signal in 2016 or in early 2017, It will also benefit webmaster in saving their bandwidth. Google has also announced that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015 named Mobilegeddon.

Google said the update will roll out in “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.”

 

Tip: If your website is already mobile compatible then you just need to monitor how your visitors behave with your website content and what parts are causing them exit.

 

The Importance Of Mobile For A Business In Modern Culture

The worldwide popularity of online shopping on mobile devices is increasing tremendously with the increasing growth of mobile marketing itself.

Importance of mobile website

Mobile growth will continue to strengthen as we head to 2016, Analysts expect more than 90% market penetration of smartphones in the US and the UK by 2016, this indicates that people will connect a business through their smartphones to learn about a brand and considering doing business with it.

Mobile commerce has proved to be faster than what was predicted in 2012 to 2016, It was predicted by an analyst that mobile commerce will grow by 42% in the next 4 years while Mobile commerce has beat the e-commerce in last year 2015 by showing growth of more than 52%. In Markets like Pakistan Mobile commerce rapidly increased by more than 350%  in just 2 years after 3G/4G announcement on April 23, 2014. Customers are doing online shopping irrespective of their location and time using their smartphones.

Mobile commerce is increasing 300 times faster than e-commerce and is expected to show growth of 42 percent between 2013 and 2016. Customers are using their smartphones to make purchases whenever and wherever they might be.

Get The Best Benefits of SEO Training By Choosing An Experienced Trainer

By | SEO Tips and Guidelines, Tech News | One Comment

For most online businesses, creating a strong online presence and having a better search engine ranking is the key to ensuring the success of their online venture. However, with the growing popularity of internet as a means of availing various products and services, the competition level has definitely reached its peak. As such, seeking professional SEO services has become an integral aspect of online business promotion. With the awareness about the scope and growth opportunities offered by an SEO course, spreading like wild fire, a larger number of students today are opting for SEO training programs after completing their Bachelor’s degree.  If you are planning to pursue an SEO training course, it is important to be aware of some basic aspects that can prove helpful in the selection of the right course.

Understanding The Scope Of An SEO Course

Many individuals tend to do what most of the people are doing without actually analyzing whether it is right for us or not. This is equally true for most of you who choose to enroll for an SEO course as you simply opt for it because most of your friends are doing the same. However, if you intend to ensure a truly successful career in this field it is important to understand a few basic things about how an SEO training course can prove helpful for you in achieving your career objectives.  

The most important thing to understand about an SEO training program is that it educates you about the various professional aspects of search engine optimization This includes analyzing and improving a website from SEO point of view, getting familiar with concepts such a search engine ranking, keywords, ethical SEO and a lot more. Under a guidance of a proficient SEO trainer, you can learn to effectively utilize the various tools and strategies to improve the rankings and profitability of your clients’ business website.

Another important factor that you need to know about SEO training course is the job opportunities that it makes available for you Depending on the duration of the course, the institute that you choose and in some manner, even your SEO trainer, you can get all sorts of SEO jobs ranging from the most basic SEO executives to the highly paid SEO team leaders and mangers. However, one thing is sure that as you gain greater experience in the field your career prospects are surely going to improve.

What The SEO Course Should Contain

Just understanding the scope of an SEO Course is not enough as you also need to be aware of what you will get to learn through the course. Generally, the course content depends largely on the course duration and in some cases even the proficiency of the SEO trainer. But if you intend to enjoy a fruitful career in the field of SEO, it is better to choose a course that offers to teach most of the following topics.

·         Introduction to Search Engine Optimization (SEO)

·         Keyword Research & Analysis

·         Competitor Analysis & Finalization

·         On-Site SEO Factors

·         Link Building Techniques

·         Content Optimization

·         Google PageRank

·         Googel Algorithm & SEO

·         Steps of SEO

·         SEO for Dynamic Websites

·         SEO for e-Commerce websites

·         How to Bet your Competitors

·         SEO SPAM (Black Hat & Gray Hat Techniques)

·         Tricks to Boost your Traffic

·         Website Monitoring & Enhancements

·         Google Webmaster Tools & Analytics

A comprehensive SEO training course stresses on making the students excel in the most strategic skills rather them providing them incomplete information about all the topics. In addition most reputed SEO institutes also focus on imparting practical training through real life scenarios where students can learn to face the actual challenges of website optimization and enhanced traffic generation.

Choosing the Best SEO Trainer

The one thing that makes any SEO course truly beneficial for the students undertaking the same is the expertise of the instructor. Only and experienced SEO trainer like Rameez can guide students in a manner that brings nurtures their inherent skills and educates them to use them in tandem with the SEO tools for optimum results. The fact that Rameez takes only five students for his SEO training course at a time is an indication of his level of dedication and commitment to making every student an expert in this field. His expertise in providing the best SEO training to students has made him famous not only in Pakistan but in countries like Singapore as well, where he had recently gone to train the employees of a No.1 Digital marketing company.  Students having trained under the able guidance of Rameez are sure to earn name, fame and great financial benefits in their career as competent and knowledgeable SEO professionals. 

Top 10 Paid Methods to Increase Your Online Visiblity and Sales

By | SEO Tips and Guidelines, Social Media | 2 Comments

Online marketing map and terms

If you are willing to increase your web presence on social media and search engines and get potential customers to your website through these channels than there are two options you have, first is free and 2nd is paid method where you spend money and get disired results. As I have already written Search engine optimization Tips (15 core SEO Tips) to bring quality traffic to your website but those tips require lot of time and efforts and experience to do it in proper way. By spending on PPC advertisement (Pay per click ad campaigns) you can bring thousands of potential customers to your website and boost your business. 

To launch a successful ad campaign you need to be very careful while planning and implementation. I have seen many people lost their money and waster their time by choosing improper channels and spending money without setting their goals.

Choosing appropriate channels is first step to online advertisement and really very important as well. Today I will try to list 10 best paid methods to advertise your services and acquire potential customers. I would suggest everyone to select more than 1 methods based on your targeted audience, your market, your industry and goals and nature of your services or products.

 

1- Paid listings on web directories

Everyone is acquaint with web directories, there are hundred of thousands web directories available on the internet but not all are useful even most of them are become link farms means submitting your link their is useless and will hurt your reputation in Google's eye. Nevertheless there are thousands of niche or industrial directories exist that can provide you high quality links and relevant traffic. Many of these directories offer paid / featured listings, purchasing a paid link on web directories could be a great way to increase your visibility and getting relevant traffic to your website.

2- Banner Ads

Banner Advertisement is one of oldest and most popular way of online advertisement. It is an easy to start advertisement method that require less technical knowledge. Many website are out there offering banner spaces and various sizes and prices.

Banner Advertising Tips:

An attractive banner plays a major role in successful banner ad campaigns. Create an attractive banner and place it to the websites relevant to your industry (Must check the stats of the websites on which you are going to place your banner). It will help you hunt potentials customers fast. By the way, you can also place your banner at my blog πŸ˜€

3- Opt-in email lists

Email marketing has been one of the most used method to advertise services and products by web marketers. There are several companies sale opt-in emails lists. These lists can be very powerful tool to generate potential leads for your business. If you are willing to purchase such lists, make sure the lists your are going to purchased are prepared ethically and email address data is collected in a legal way. Using stolen data of email addresses will not get you useful results even it can hurt your reputation. 

email-marketing-not-spam

 

 

 

 

 

 

 

 

4- Ad space on newsletters

Many services companies use this method to get potential leads, Through this you can easily reach to highly targeted audience and increase you traffic and sales. 

Newsletters advertising Tips:

Find most relevant websites that have thousands of subscribers, choose the perfect position and size. Your creative must be attractive to the subscribers.

5- Adwords and other PPC Advertising

Adwords is no more new term for each one who is related to IT or Web industry. It's a Google's most popular program which allow everyone to run their ad campaign on Google with relatively low cost. You can also use Microsoft Adcentre and more similar platforms to run your PPC (Pay per Click) ad campaigns, Both mentioned tools allow you to create Textual, Display and video ads on PPC price mode.

PPC Tips:

Set your goals before launching any campaign, do detailed keyword research and find the best keywords and exclude the negative keywords to avoid wasting money on useless keywords. 

6- Social Media Ads

After Google and Microsoft many social media websites started offering advertisement programs. Facebook Adverts, Twitter's promoted tweets and Linkedin Ads become  known among digital marketers. The best thing in Social media advertisement is these platforms provide detailed demographics and insights that enable advertisers to choose the most useful methods to advertise their products and services in their targeted market and audiences. 

Social media Marketing Tips: 

To ensure the success of your social media ad campaigns select appropriate and beneficial platforms to run your marketing campaigns. Choose the platform where your targeted audience exists.

7- Paid reviews on blogs

Paid-Reviews

It's an another paid method to boost your traffic and sales by get reviewed by influential bloggers or by getting paid reviews from local review website like Explorer.pk (Pakistan's Leading Review website). Paid review is a very useful way, by doing this you inform your audience about your products and services.

Tip:

Do not always go for positive reviews as Google will identify it and penalize all your links for paying for reviews.

7- Sponsorships

Become a sponsor on useful blogs, websites, mobile applications or of a web-pro (well known niche writer). You can also become sponsor on highly use free services. Sponsorship is a great way to get exposure and increase your brand reputation.

Tip: You can be my Sponsor πŸ˜€

9- Paid press release services online-visibility-and-paid-advertising-methods

Press releases have been a great way of increasing your online reputation and visibility among many online/ offline businesses. Many search marketers and SEO Consultants use this technique to empower their Search engine optimization campaigns by submitting their write-ups in niche article directories and news or social media websites. There are many paid press release services available that you can use to submit your news. These Press release websites will help you increasing you visibility, basically these websites distribute your press releases to hundreds of other news sites and you get great exposure and relevant traffic to your website.  

10- Affiliate marketing programs

Affiliate marketing is a great way to boost your sales and multiply your profits in short time. Basically through this method you hire thousands of marketing experts that promote your services and products on very low cost. Affiliate marketing can help you in building a network of expert collaborators that generate new leads and get you great exposure through various platforms.

Affiliate program is time taking method but get you thousands of leads once done in proper way. For implementing a great affiliate program you will need to design an attractive program, policy and goals. You will need to transfer program knowledge to your program members by training books and conducting webinars and seminars, furthermore you will require appropriate software to monitor the clicks, conversion and sales, manage and send payments records.

Affiliate Marketing Tips:

Please contact me via email to get complete information for running a successful affiliate marketing campaigns.

 

Digital Marketing or increasing your website traffic is not an difficult job but it takes time and experience. I would never suggest you to go for any of the mentioned methods without having technical knowledge, be careful while choosing right methods and implementation otherwise it can get you penalized in Google and other search engines if not done properly. 
 
I am available for PPC Services and Complete Digital Marketing Services including SEO, Email, Banner etc.

How to Identify If Google Has Penalized Your Website

By | SEO Tips and Guidelines | No Comments

Google had Started a Massive Crackdown against Black Hate SEOs. A lot of website owners lost their complete presence from Google or lost their Online business due to loosing Google Ranking.

Google-Panda-Penguin

I can see many Small business owners just said goodbye to  SEO consultants after loosing their online business and started searching for a new SEO consultant who can recover website from Google Penalties.

In these cases I observed that most of the respected business owners contacted me to fix the problem and recover their websites  without adequate knowledge of Google algorithm updates. As you already know in Sept 2013 Google had released at least 5 algorithm updates in which hummingbird is remarkable and biggest Google’s update ever!

I am writing this post for those small business owners who are not aware of Google Penalties or could not get enough time to study Google updates in depth.

You have to first identify that whether your website have been hit by an algorithm or was there a manual action involved? Only then you will be able to decide how to proceed. There are very easy ways to identify penalties.

Follow one of the following steps to Identify:

  • Verify your website by Google Webmaster Tools, There you would be able to see if your site had been hit with a manual penalty.
  • Google will send notifications to site owners at the Google Webmaster Dashboard. Therefor you have to read every notification/ message carefully.
  • If you get the message regarding manual penalty so there must be an option to send re-consideration request for your website.
  • The best way to check your Traffic History in Google Analytics Account is that if you had found a massive drop in traffic It is a strong indicator to determine that your website had gotten penalized or had been hit by Google Algorithm.

If you still have a problem in identifying what the problem was, then contact a Good SEO Consultant who can fix the problem.

How to recover from Google Penalty

5 Recommendations to Improve Search Engine Rankings

By | SEO Tips and Guidelines | No Comments

Summary of this Post

In the following post you will find tips and solutions to improve your rankings in google search engine. How to Interlink website with quality anchor text. Where to use Keywords forSearch engine optimization purpose and some tips for Advance SEO's.

There is a lot of ways to improve Search engine rankings of your website for more and qualified traffic. It depends how you plan to work. I will describe my own experience and tips to improve Search engine rankings. This Article is for beginner SEO's and Advanced SEO's i will appreciate all your comments and suggestion or Tips regarding the topic "Improving Google Rankings". 

1. Interlink your website with Quality Anchor Text:
Well its a very common step (among SEO Professionals) to start SEO on any project. Interlink your pages with best relevant keywords available for the links. Just remember user while linking your pages to each other, its better to provide good user experience instead of mapping your links for spiders.

2. Use keywords in HTML title tags:
Its a most effected factor to improve your Search Engine Rankings in Google or in major search engines. But you will need to be very gentle while creating title tags. Do NOT stuff all your keywords in your title tag as you may lose your search engine rankings.

3. Maintaining Link Popularity: 
Many SEO's ignore link popularity but believe me you may never get better search engine rankings or long lasting rankings without link popularity. I always check link popularity before starting any project as i believe that all my efforts may go waste without good link profile. Link Popularity is based on links count which are incoming to your site from another resources!

4. Domain Age ( Google Loves Same age Guys LOL):
Yes its true google does love same age website as you can see that we normally use old website to gather information or shopping because we trust on their information and business. Google takes this factor into its account while ranking your website in the SERP's. Unfortunately there is no way to speed up this process you have to hanging-in on the web to be old haha.

5. Keep old links alive:
Never ignore your old links keep them alive. I have experienced by deleting my old links it happens when we re-structure our website or when we re-write our old URL's.( you may ask further in comments regarding this issue).

You may contact me for SEO Services and Search Engine Marketing or Social Media Marketing, I have Successfully completed over 25 Freelance SEO projects for Local and International clients. Currently I am Ranked 5 on These Keywords, Best SEO in Pakistan – SEO Expert Pakistan – SEO Pakistan – SEO Expert in Karachi and SEO Consultant in Pakistan. 

Top 5 Image Optimization Tips For SEO by M.Rameez Ul Haq

By | SEO Tips and Guidelines | One Comment

In this post I tried to provide you few image optimization tips and techniques that could help you to optimize your website’s images to increase your website traffic. And how Not optimizded images can lead you to less sales and traffic, Why Image optimization help you in Search Engine Optimization (SEO).
 

how to increase traffic by image optimization

Image Optimization & SEO

In the early days of Internet Image Optimization was a very important part for the webmasters. As you know we didn't have super fast internet connection or broadband in the past, So many webmaster used to avoid placing heavy or High resolution images on the websites. But even today many of us think the same thing and optimize our images by using free tools. Image Optimization Tools provide you ability to re-size images or make them small to load faster without loosing the image quality.

Note: Always keep in mind that we optimize images to make them small in size not the quality. 

Why do we optimize our images?

We optimize our images to maintain good user-experience and speed-up our websites or blogs. As you must read it before that 80% visitors bounce because of slow speed and the never visit that websites that don't load within 8 seconds. So be careful never ignore the speed and the user-experience.

1. Slower means less traffic and sales:

500 ms slower = 20% drop in traffic (Google)

400 ms slower = 5-9% in full-page traffic (Yahoo)

100 ms slower = 1% in sales (Amazon)

2. Web has a lot of images:

On average, 45,6% of page weight is images

(Based on the top 10 websites, e.g. Google, Yahoo, YouTube, etc.).

Find image optimization tools on Google these tools are easily available on the web, and you don't have to pay money πŸ˜‰ 

Top 5 Image Optimization Tips and Techniques for SEO Purpose

These are few tips and SEO Techniques for image optimization that i always apply and get results.

1. Use the HTML img-tag

  1. Always add height and width to the image
  2. Always add an Alt-attribute to the IMG-tag
  3. Always add a Title-attribute to the IMG-tag

The Alt text and the image title

We add Alt-tags to provide short descriptions about the images, thus Alt Text is to provide information when image cannot be displayed. We also provide information about the image in Image-Title, I Put my keywords in Image-Title so Search Engines can easily determine its value πŸ˜‰

Additional information to make you understand: 

We add Alt-tags to provide accessibility and mobile usage. Some people switch off the Display images options in the browser, So even in this case your visitors easily understand that what the image is about.

Alt-text helps you in Search Engine Optimization (SEO), If you link your image to other website Alt-text will be your anchor-text of the image.

Put important information in your title text, Title-text helps you in SEO and it will be shown as tool-tip on the many browsers.

2. The height- and width-attributes of an image

Adding height and width is important for faster loading. When you define the height and width of an image, browser can continue loading the rest of the page, while "filling" the space defined with height and width with the actual image. This is essential for speed when you have images on a webpage.

Using all the attributes of the img-tag

The end result of a good img-tag, using all the attributes, would look something like this:

<img src="descriptive-image-name.jpg" width="200" height="150" alt="img-tag example" title="Good example of a proper img-tag usage" />

3. Avoid Image Re-Sizing By HTML 

Re-sizing image using HTML to keep it fit for your content is the easiest way but it effects your performance badly, you also loose Image Quality. Instead of using HTML Re-sizing create separate files for different sizes of your image.

4. Link the image

Visitors like to click on image.  Unless you specifically don't want people to click links on the page you post the image to, make the image a link.

If you have got a bigger or full version of the image uploaded yet, link to that from the smaller image.

If the aim of the page is to create peoples click a link, e.g. to shop for a product via review you posted, link the image to the target page.

As a bonus tip for sales letters or sales pages, attempt adding a screenshot-image of the searching cart below the "Add to cart" -button, showing what successive page (the shopping cart) can appear as if and link that image to the cart yet.

As mentioned within the initial tip, the Alt-text are equivalent for anchor-text during a traditional link for SEO Purpose (in addition to the Alt-attribute being vital for accessibility as well).

5. Make image optimization a habit

Optimize all the images you upload and use on the web, whether or not the image goes to your own blog or another web site. Use tools to automate the image optimization process.

When you make it a habit to optimize images for each SEO and speed, you'll use little or no time to optimize images, however reap the rewards as long because the image is on-line for the Years. Most impact, minimum effort – simply the approach I prefer it.

SEO mistakes to avoid

Top 10 SEO Mistakes And The Solutions and Tips By Rameez SEO

By | SEO Tips and Guidelines | No Comments

The Following Points are consist on my own experience hopefully this post will help you out in rectifying your SEO Mistakes.

Following are the most common mistakes often done by Experienced SEO Experts and SEO Specialist.

SEO mistakes to avoid

No.1 SEO Mistake "Targeting Wrong or Irrelevant Keywords"

Keyword Research is the most important part of your SEO Campaign you may fail even after putting all your efforts if you haven't target good keywords for your website, this is the most common mistake SEO Expert faces usually. You have to research before finalizing your keywords – SEO TIP: Keyword should be relevant to your website and its nature !

No.2 SEO Mistake "Ignoring the Value of your Titles"

I often see that many SEO's ignore the value of Titles, Title is the first aspect the search engine crawlers snap when they visit your web-page, Leaving Title tags empty is the foolish mistake SEO's do often. And i noticed many SEO's just use the same Title's for various pages of their website – SEO TIP: Put your keyword in your titles !

No.3 SEO Mistake " Pages without Textual Content"

What happened when you publish your pages without Textual Contents ? answer is "Nothing" But what if you put good textual information / textual content in your webpage ? answer is, Google will love your Pages and you will have good ranking as compared to pages without textual content.

No.4 SEO Mistake " Irrelevant Content "

It is recommended leave your pages empty ( with no Text ) instead of Irrelevant Content or wrong Information, Search engines ignore pages containing wrong information.

No.5 SEO Mistake "Using flash Files with HTML alternative"

I and many Internet users love Flash website but Unfortunately Mr. Google and Miss Bing Doesn't lol, Search engine hates flash website simply because they cannot read Flash Files or Images. By using of HTML alternatives you can easily handle the worst situations πŸ˜‰

No.6 SEO Mistake "JavaScript Menus and Navigations"

Like the Above Mistake, Search Engines do not read the JavaScripts, There is two easy ways to solve the problem build a Proper Sitemap.html file or put your links inNo-script tags.

No.7 SEO Mistake "Submitting Links on Irrelevant Websites"

Many SEO Experts do this deadly mistake, Submitting your links on poor websites /Directories just to gain backlinks is very big mistake and it leads you to backlink spamming, Search engines consider these links as "Backlink Spamming" and you could lose your current rankings and PageRank as well. Avoid these foolish Tricks or your site may be black listed by search engines if you attempt these type of Backlink spamming Methods.

No.8 SEO Mistake "Keyword Spamming or Keyword Stuffing"

It is not recommended to use too many keywords on your website, Few years agoSEO Experts use these Practice to cheat with Search engines but now Google will kick you out, if you try to dis-guide Search engines with Keyword stuffing. – SEO Tip Write Rich content and put your good relevant keywords into your text.

No.9 SEO Mistake "URL / Link Structure"

Many Peoples ignore URL's importance but you have to realize its importance. You may get good ranking if you have dynamic URL structure. But if you have keywords in your URL's this practice gives you additional advantage over your Competitors. It is Highly Recommended that you put your keywords in your URL's.

No. 10 SEO Mistake "Avoid Blogging"

Not Blogging will not affect your current rankings nor you may lose your PageRank but Avoid Blogging is a Big SEO mistake let me define: Start spying on your competitors, many of your competitors write blogs and gain targeted traffic and Sales on various keywords.