Category Archives: Tech News

Why should you invest in mobile advertising?

By | Tech News | No Comments

The incredible mobile commerce revolution has reflected a huge rise in total ad spent in 2015. Spending on mobile ads is projected to surpass the figure of $100 Billion by 2016 after witnessing more than 50% spent on mobile ads of total digital ads for the first time. Many online businesses and brands have realized the importance of mobile advertising and allocating budgets for mobile advertisement than ever before.

Mobile advertisement is more targeted and effective for business owners as it enables business owners to see when customers interact with their website or app and how they behave with the content and make purchases or inquiries. One can further explore about the incoming mobile visitors such as location, demographic and lifestyle through Google analytics.

Mobile commerce has also emerged as a big deal even in Pakistani market after commencing of 3G / 4G in Pakistan. Big companies came to Pakistan and started their operations, including Careem, Uber, Tune.tv and various other brands.

Minister of IT & Telecommunication has stated that we are all set to welcome big companies including Amazon, eBay, PayPal.

So the present and future of Mobile commerce in Pakistan is bright and has very huge scope, if you are already in business or planning to go online then consider a mobile optimized website as a priority.

It is crucial to have a mobile optimized website before planning any mobile advertising campaign to enjoy fruitful results and achieving high ROI through mobile ads.

Customer behavior differs between mobile devices, desktop and laptops. So it is a must to do step to explore the differences between behaviors to provide better user-experience and spend smartly on the online advertisement.

Mobile SEO is more than creating a mobile compatible and a responsive website.

Contact me to learn more.

Google Identifies Smarter Ways Of Ranking Websites

By | Tech News | One Comment

Google has relied upon numerous tools for ranking websites over the years such as algorithms and programs. However, the introduction of new updates such as Penguin and Panda has revived the way in which ranks a website courtesy SEO features. The same situation can no longer be considered reliable as the technology has developed faster in recent times. Getting along with the latest trends of ranking a website has influenced the search engine major to a maximum extent making it consider several features at the same time. Interesting concepts are unveiled by the reputed firm to ensure that the websites are ranked better and in a genuine manner.

TV Rank is the new buzzword in the search engine world that has been brought to the fore by Google in a successful manner. Several eyebrows have already been raised with the advent of this new ranking system. Perhaps, the new process will make inroads into your home directly with the consideration of several features in a comprehensive fashion. Numerous signals will propel Google in ranking websites in a more accurate manner due to which the best results are experienced with ease without going through any complex situations of ranking anymore.

Perfect analysis could be made regarding the latest processes to be considered for ranking websites in an effective fashion. Search results will be more structured because of the highly effective process chosen to realize the desired benefits without going through any major issues. Perhaps, the relatively breakthrough process is considered to assess the linking patterns online resulting in a better ranking system with ease. The involvement of the physical locations of an individual user using search engine is regarded as the most crucial aspect in determining the exact preferences in detail.

Latest TV ranking system will help in conceptualizing the new process with the inclusion of several features with ease. Enough importance is given to search history as well prioritizing the personal preferences of an individual in detail. Such data collected from a broader perspective will influence the way in which search engine ranks each website without foregoing upon an individual requirements. Now, those programs that a person watches on television could be a driving force in ranking websites with a holistic approach. More updates are yet to be generated in order to determine the exact ways Google will be able to convert the signals into ranking factors.

With the securing of a patent in this regard, the same could be seen as the major victory of Google in revolutionizing the way search engine is used. Imagine the impact that your television watching habits could make upon the search engine ranking system in a direct fashion. Though it might appear to be unbelievable during the first instance, the fact that the systematic approach is considered for the ranking process will prove to be most effective on an overall. The role of television programs in determining the ultimate ranking prospects with active representation of various websites will prove to be more interesting in the near future when the project is implemented on a full scale.

Get The Best Benefits of SEO Training By Choosing An Experienced Trainer

By | SEO Tips and Guidelines, Tech News | One Comment

For most online businesses, creating a strong online presence and having a better search engine ranking is the key to ensuring the success of their online venture. However, with the growing popularity of internet as a means of availing various products and services, the competition level has definitely reached its peak. As such, seeking professional SEO services has become an integral aspect of online business promotion. With the awareness about the scope and growth opportunities offered by an SEO course, spreading like wild fire, a larger number of students today are opting for SEO training programs after completing their Bachelor’s degree.  If you are planning to pursue an SEO training course, it is important to be aware of some basic aspects that can prove helpful in the selection of the right course.

Understanding The Scope Of An SEO Course

Many individuals tend to do what most of the people are doing without actually analyzing whether it is right for us or not. This is equally true for most of you who choose to enroll for an SEO course as you simply opt for it because most of your friends are doing the same. However, if you intend to ensure a truly successful career in this field it is important to understand a few basic things about how an SEO training course can prove helpful for you in achieving your career objectives.  

The most important thing to understand about an SEO training program is that it educates you about the various professional aspects of search engine optimization This includes analyzing and improving a website from SEO point of view, getting familiar with concepts such a search engine ranking, keywords, ethical SEO and a lot more. Under a guidance of a proficient SEO trainer, you can learn to effectively utilize the various tools and strategies to improve the rankings and profitability of your clients’ business website.

Another important factor that you need to know about SEO training course is the job opportunities that it makes available for you Depending on the duration of the course, the institute that you choose and in some manner, even your SEO trainer, you can get all sorts of SEO jobs ranging from the most basic SEO executives to the highly paid SEO team leaders and mangers. However, one thing is sure that as you gain greater experience in the field your career prospects are surely going to improve.

What The SEO Course Should Contain

Just understanding the scope of an SEO Course is not enough as you also need to be aware of what you will get to learn through the course. Generally, the course content depends largely on the course duration and in some cases even the proficiency of the SEO trainer. But if you intend to enjoy a fruitful career in the field of SEO, it is better to choose a course that offers to teach most of the following topics.

·         Introduction to Search Engine Optimization (SEO)

·         Keyword Research & Analysis

·         Competitor Analysis & Finalization

·         On-Site SEO Factors

·         Link Building Techniques

·         Content Optimization

·         Google PageRank

·         Googel Algorithm & SEO

·         Steps of SEO

·         SEO for Dynamic Websites

·         SEO for e-Commerce websites

·         How to Bet your Competitors

·         SEO SPAM (Black Hat & Gray Hat Techniques)

·         Tricks to Boost your Traffic

·         Website Monitoring & Enhancements

·         Google Webmaster Tools & Analytics

A comprehensive SEO training course stresses on making the students excel in the most strategic skills rather them providing them incomplete information about all the topics. In addition most reputed SEO institutes also focus on imparting practical training through real life scenarios where students can learn to face the actual challenges of website optimization and enhanced traffic generation.

Choosing the Best SEO Trainer

The one thing that makes any SEO course truly beneficial for the students undertaking the same is the expertise of the instructor. Only and experienced SEO trainer like Rameez can guide students in a manner that brings nurtures their inherent skills and educates them to use them in tandem with the SEO tools for optimum results. The fact that Rameez takes only five students for his SEO training course at a time is an indication of his level of dedication and commitment to making every student an expert in this field. His expertise in providing the best SEO training to students has made him famous not only in Pakistan but in countries like Singapore as well, where he had recently gone to train the employees of a No.1 Digital marketing company.  Students having trained under the able guidance of Rameez are sure to earn name, fame and great financial benefits in their career as competent and knowledgeable SEO professionals. 

No More PageRank Updates Says: Google’s Head of Search Spam Matt Cutts

By | Tech News | No Comments

Matt Cutts Showed the indication on Twitter Yesterday, He Said It would be surprising to me if Google is pushing anymore PageRank Updates.  He Said this in a response to a question that was asked by Niels Bosch on Twitter.

Google PageRank is going to be dead soon

We all were waiting for another PageRank update as it has been 8 months since last Google Toolbar Page Rank update. Seriously guys PageRank is going to be dead soon. We can expect one more update in next year but there are very few chances for that.

Stay tuned for more updates and news from Search market!

 

Online Shopping Guide on How to Shop at Daraz.pk

By | Tech News | No Comments

Along with a couple hundred online shopping websites, Daraz certainly knows how to woo its admirers in Pakistan. It was time to give it a try while it sounded risky to me at first. Its promotion offers and advertisements could be seen at every page on the internet. At first it sounded risky, and I wondered if I’d be to expect a return on my value (monetary) given to daraz. As the concept of online shopping is still fresh in Pakistan, risks are still involved as few websites had been highlighted on fraud cases that tarnished their market repute.

Evidently, I’m a fan of genuine leather sandals that go along well with a shalwar kameez suit or if you drape in a pair of jeans with a loose t-shirt. Its shopping season already, and with transparent discounts, and free offers of value added service had made my little online shopping experience simpler. Lately, it is the leading choice by the women for online shopping in Pakistan, with more acclaim coming along by men as well. Otherwise, their accommodation for 300+ brands is ever increasing every season.

My need: men’s leather sandals, and slippers.

My brands in focus: GBH – for sandals & Sky Walk or Kito – for the slippers.
I was surprised to see a decent assortment of mens shoes online put up by Daraz; ranging from Leather Suede & Derbies, to cheapest slippers by Kito for casual wear.

With a few simple steps it was pretty easy to make that order. My debit card expired, so instead of paying through card, I had to opt for its Pay Cash on Delivery status quo. Following are the pit-stops I had to make along:

  • Step 1
    Firstly; notice the entire page when you log on to http://www.daraz.pk/.

daraz-home

  • It is imperative for you to acknowledge all the selections provided on the main page of this website. Then continue by entering for your product through the search bar or there’s category tree on the left column of the page for detailed navigation.

 

  • Step 2
    High Quality pictures of shoes gives total transparency for a close-up look.

daraz-shoes

  • Find some tools such as the price slider, quick look, and overview to keep the process as short. Otherwise, more options allow a translucent look at the details of a product.

 

  • Reaching here would’ve been informative after exploring more of their items to get to know the latest trends.

 

  • Step 3
    Here the system shows your purchase with details on order quantity, price details, or discounts on the item(s) you have bought. Additionally, several payment methods offer ever so claimed convenience and hassle-free shopping errand:

Daraz-shopping-cart-page

  • -Pay Cash on Delivery
    -Standard Chartered Bank
    -Net Banking
    -Telenor Easy Paisa

 

  • Step 4
    Requires confirming your order. Fill out the Customer Information with your personal details required to submit for making an order with Daraz.pk. Check the quantity, color, size and hit enter.

     

     

    customer information form

    Free Shipping is provided across Pakistan if the product falls around Rs.1500. Below that price range, a sum of 150 rupees become the shipping charges owed for delivering anywhere in Pakistan.

 

For free delivering across Pakistan, logistic services by the TCS will deliver at your doorstep. International Shipment is being handled via DHL logistics, working in collaboration with Daraz.pk on this one. Moreover, 7 Day Returns abets in resolving size issues & ill-fitting matters of clothing.

Newsletter signup gets u Rs.500 off of your first purchase with them. Order from a pile of 8000+ products & beyond through your smartphone. Visit Daraz.pk to unveil exciting new offers and new arrivals for Eid Collections of 2013 for online shopping in Pakistan.