There has been abuzz about the new Google search console tools for quite some time now. Last year Google; the largest search engine decided to revamp its decades' old search console tools by transitioning to new tools slowly throughout 2018.
But, why SEOs are frustrated over new Search Console Tool
Well, there are various reasons why SEO professionals are frustrated over new search Console Tools, mainly because of erroneous reports and incomplete tools. Now, to be able to understand the full spectrum for SEOs frustration with the Google’s new search console, we will have to see the difference between the two consoles and then we will see things that have gone wrong in the new console.
The Old Search Console:
The legacy older version of search console enable users an easy and interactive interface to keep a watchful eye for their website’s search performance report. Apart from offering insightful search performance reports, the old console also offered users easy and quick recognition and correction of technical issues, which helped websites to avoid falling into any major problem.
If you haven’t used the old console, it offered a quick and easy view of all technical and analytical parameters like total clicks, impressions, click through rates (CTRs) and others stacked on top of each other and just a single click away. Whereas, you would need to filter results for the country, device, search query, etc. which displayed one at a time were.
Ok, so how does the new console change this?
The New Search Console:
Honestly, Google for some reason decided not to revamp or revise the old search console tools, rather it decided to go with totally new tools from the scratch, with the apparent purpose to offer a more in-depth and insightful user experience. The new tools also focused to offer quick identification and fixation of potential problems through webmaster tools. Moreover, the new console also offers multiple variables being displayed at one time so you don’t have to filter results one at a time. Now, all of these sounds pretty amazing (ask any SEO expert and they will love what we have written so far). However, there have been quite a few problems that have been going on around the new Google search engine console tools and that’s one reason why SEO companies are getting frustrated with these new tools.
So, what are some of the issues faced by SEO companies with a new Google Search Console?
To start off, for some reason, Google decided to go ahead with the new console tools anyway; without getting bugs fixed. And while we are already well into 2019, the new console still carries few broken/incomplete tools.
Many website owners and SEO companies alike have been complaining about faulty/inaccurate product report in search console. Whereas, the new Data Analytics Tools is no way near the older tools, which was a formidable tool and an essential tool for all website owners and SEO companies alike. One big reason companies are getting highly anxious and frustrated with new Google Search engine console is the inability to get key analytics like impressions, CTR, clicks, and others at a time through the new console, previously this was easily accessible.
To make things worse, SEO companies have been complaining of inaccurate error reporting and lastly, they gave up on alternative site verification methods, which simply add to the panic and chaos among website owners and SEO community and surely a frustrating aspect; something you don’t expect from Google.
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