seo guidelines Archives -

Mar 18
0
user-experience-and-seo-2017

User-Experience Key Factor for Winning SEO Strategy in 2017

By | SEO Tips and Guidelines | No Comments

We have heard that user-experience is been the most vital part of every successful SEO campaign but many SEO's don't always pay serious attention to it, but this time you have to focus on user-experience either it's related to your mobile website or main navigation or website speed. Many of us agree that Google has put significant efforts to change the SEO game in last 5 years and most of its algorithm changes was related to user-experience including hummingbird, pigeon, mobile-geddon, Amplified mobile pages (AMP), website security and latest "Machine Learning" however it is under process and Google has not started its campaign to convert your structure to comply with this beast. All these algorithm changes are made to enhance user's experience on Google and off-course on the web, most do agree! 

So what's the game now?

 

That's the question you got in your mind now? Ahn alright, I will explain.

 

Design

 

A great design consists of three things "Responsive, Intuitive and Inviting". Again it's for user and bots both not for search engine only. 

If you notice all big names don't change their web design and structure but keep enhancing their process to make it more useful and easier for the user's to interact. It's because they invested a lot to identify what work best for them and for the users and not want to lose their users by anyway.
 

Content Creation and Readability

Creating SEO optimized, keyword rich content has been a practice for most of the SEO's off-course it helps you increase your page's relevance and can provide you boost in rankings but again what happens if you achieved higher rankings but see high "bounce rate" on those pages? How will you translate that then? 

 

Oh Man, I forgot to create content according to my user's interest.

And you will notice due to that you are losing ranks on many other pages as well due to high bounce created by 1 particular page that contributed high chunk in average bounce rate of your website. 

So a good design and great content that is written according to your audience's interest help you maintain your bounce rate and other important metrics that google accounts in ranking a web page.

Off-course only this doesn't explain the whole user-experience there is the lot more to improve a website's UX and SEO. 

 

Performance

 

Website performance is another important part of user experience and SEO, higher page load time kills all your efforts like a study conducted by Google says a user will most likely exit a web page if it doesn't respond it 8 seconds. 

Optimizing performance is very very important for any website because Google is not the only one here to decide but it directly involves a user to take the decision. Make sure, your website loads faster by eliminating any render-blocking scripts, optimizing your images and HTML code. 

 

Key Metrics to monitor

IIt takes a long time to revisit on your website's content strategy and optimizing performance to connect UX with your SEO Strategy. Monitoring the user behavior is the next step to make sure it is working for you or not. Most important factors to measure the performance of your user experience and SEO: 

 

  • Bounce rate
  • Avg page/ session
  • Time on site
  • Goal/e-commerce conversion rate
  • Returning visitors

 

Let's wait for 15 days or so to compare the previous date with the new one to see the difference, remember you must create customized reports to compare performance by devices not you have to work separately for mobile and desktop site. 
 

Conclusion of this whole story is

"SEO should live within and be a part of the user-experience"

 

I welcome and appreciate any comments, suggestions, additions and queries 🙂

Aug 29
0

5 Recommendations to Improve Search Engine Rankings

By | SEO Tips and Guidelines | No Comments

Summary of this Post

In the following post you will find tips and solutions to improve your rankings in google search engine. How to Interlink website with quality anchor text. Where to use Keywords forSearch engine optimization purpose and some tips for Advance SEO's.

There is a lot of ways to improve Search engine rankings of your website for more and qualified traffic. It depends how you plan to work. I will describe my own experience and tips to improve Search engine rankings. This Article is for beginner SEO's and Advanced SEO's i will appreciate all your comments and suggestion or Tips regarding the topic "Improving Google Rankings". 

1. Interlink your website with Quality Anchor Text:
Well its a very common step (among SEO Professionals) to start SEO on any project. Interlink your pages with best relevant keywords available for the links. Just remember user while linking your pages to each other, its better to provide good user experience instead of mapping your links for spiders.

2. Use keywords in HTML title tags:
Its a most effected factor to improve your Search Engine Rankings in Google or in major search engines. But you will need to be very gentle while creating title tags. Do NOT stuff all your keywords in your title tag as you may lose your search engine rankings.

3. Maintaining Link Popularity: 
Many SEO's ignore link popularity but believe me you may never get better search engine rankings or long lasting rankings without link popularity. I always check link popularity before starting any project as i believe that all my efforts may go waste without good link profile. Link Popularity is based on links count which are incoming to your site from another resources!

4. Domain Age ( Google Loves Same age Guys LOL):
Yes its true google does love same age website as you can see that we normally use old website to gather information or shopping because we trust on their information and business. Google takes this factor into its account while ranking your website in the SERP's. Unfortunately there is no way to speed up this process you have to hanging-in on the web to be old haha.

5. Keep old links alive:
Never ignore your old links keep them alive. I have experienced by deleting my old links it happens when we re-structure our website or when we re-write our old URL's.( you may ask further in comments regarding this issue).

You may contact me for SEO Services and Search Engine Marketing or Social Media Marketing, I have Successfully completed over 25 Freelance SEO projects for Local and International clients. Currently I am Ranked 5 on These Keywords, Best SEO in Pakistan – SEO Expert Pakistan – SEO Pakistan – SEO Expert in Karachi and SEO Consultant in Pakistan. 

Jul 10
0
SEO mistakes to avoid

Top 10 SEO Mistakes And The Solutions and Tips By Rameez SEO

By | SEO Tips and Guidelines | No Comments

The Following Points are consist on my own experience hopefully this post will help you out in rectifying your SEO Mistakes.

Following are the most common mistakes often done by Experienced SEO Experts and SEO Specialist.

SEO mistakes to avoid

No.1 SEO Mistake "Targeting Wrong or Irrelevant Keywords"

Keyword Research is the most important part of your SEO Campaign you may fail even after putting all your efforts if you haven't target good keywords for your website, this is the most common mistake SEO Expert faces usually. You have to research before finalizing your keywords – SEO TIP: Keyword should be relevant to your website and its nature !

No.2 SEO Mistake "Ignoring the Value of your Titles"

I often see that many SEO's ignore the value of Titles, Title is the first aspect the search engine crawlers snap when they visit your web-page, Leaving Title tags empty is the foolish mistake SEO's do often. And i noticed many SEO's just use the same Title's for various pages of their website – SEO TIP: Put your keyword in your titles !

No.3 SEO Mistake " Pages without Textual Content"

What happened when you publish your pages without Textual Contents ? answer is "Nothing" But what if you put good textual information / textual content in your webpage ? answer is, Google will love your Pages and you will have good ranking as compared to pages without textual content.

No.4 SEO Mistake " Irrelevant Content "

It is recommended leave your pages empty ( with no Text ) instead of Irrelevant Content or wrong Information, Search engines ignore pages containing wrong information.

No.5 SEO Mistake "Using flash Files with HTML alternative"

I and many Internet users love Flash website but Unfortunately Mr. Google and Miss Bing Doesn't lol, Search engine hates flash website simply because they cannot read Flash Files or Images. By using of HTML alternatives you can easily handle the worst situations 😉

No.6 SEO Mistake "JavaScript Menus and Navigations"

Like the Above Mistake, Search Engines do not read the JavaScripts, There is two easy ways to solve the problem build a Proper Sitemap.html file or put your links inNo-script tags.

No.7 SEO Mistake "Submitting Links on Irrelevant Websites"

Many SEO Experts do this deadly mistake, Submitting your links on poor websites /Directories just to gain backlinks is very big mistake and it leads you to backlink spamming, Search engines consider these links as "Backlink Spamming" and you could lose your current rankings and PageRank as well. Avoid these foolish Tricks or your site may be black listed by search engines if you attempt these type of Backlink spamming Methods.

No.8 SEO Mistake "Keyword Spamming or Keyword Stuffing"

It is not recommended to use too many keywords on your website, Few years agoSEO Experts use these Practice to cheat with Search engines but now Google will kick you out, if you try to dis-guide Search engines with Keyword stuffing. – SEO Tip Write Rich content and put your good relevant keywords into your text.

No.9 SEO Mistake "URL / Link Structure"

Many Peoples ignore URL's importance but you have to realize its importance. You may get good ranking if you have dynamic URL structure. But if you have keywords in your URL's this practice gives you additional advantage over your Competitors. It is Highly Recommended that you put your keywords in your URL's.

No. 10 SEO Mistake "Avoid Blogging"

Not Blogging will not affect your current rankings nor you may lose your PageRank but Avoid Blogging is a Big SEO mistake let me define: Start spying on your competitors, many of your competitors write blogs and gain targeted traffic and Sales on various keywords.