SEO Recommendations Archives -

Not Provided Data: Its Time to Say Good bye to Keywords

By | Search Engine Updates | No Comments

good bye keyword data

 

Nightmares do come true 😀

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen  "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it's not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords 😉

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

5 Recommendations to Improve Search Engine Rankings

By | SEO Tips and Guidelines | No Comments

Summary of this Post

In the following post you will find tips and solutions to improve your rankings in google search engine. How to Interlink website with quality anchor text. Where to use Keywords forSearch engine optimization purpose and some tips for Advance SEO's.

There is a lot of ways to improve Search engine rankings of your website for more and qualified traffic. It depends how you plan to work. I will describe my own experience and tips to improve Search engine rankings. This Article is for beginner SEO's and Advanced SEO's i will appreciate all your comments and suggestion or Tips regarding the topic "Improving Google Rankings". 

1. Interlink your website with Quality Anchor Text:
Well its a very common step (among SEO Professionals) to start SEO on any project. Interlink your pages with best relevant keywords available for the links. Just remember user while linking your pages to each other, its better to provide good user experience instead of mapping your links for spiders.

2. Use keywords in HTML title tags:
Its a most effected factor to improve your Search Engine Rankings in Google or in major search engines. But you will need to be very gentle while creating title tags. Do NOT stuff all your keywords in your title tag as you may lose your search engine rankings.

3. Maintaining Link Popularity: 
Many SEO's ignore link popularity but believe me you may never get better search engine rankings or long lasting rankings without link popularity. I always check link popularity before starting any project as i believe that all my efforts may go waste without good link profile. Link Popularity is based on links count which are incoming to your site from another resources!

4. Domain Age ( Google Loves Same age Guys LOL):
Yes its true google does love same age website as you can see that we normally use old website to gather information or shopping because we trust on their information and business. Google takes this factor into its account while ranking your website in the SERP's. Unfortunately there is no way to speed up this process you have to hanging-in on the web to be old haha.

5. Keep old links alive:
Never ignore your old links keep them alive. I have experienced by deleting my old links it happens when we re-structure our website or when we re-write our old URL's.( you may ask further in comments regarding this issue).

You may contact me for SEO Services and Search Engine Marketing or Social Media Marketing, I have Successfully completed over 25 Freelance SEO projects for Local and International clients. Currently I am Ranked 5 on These Keywords, Best SEO in Pakistan – SEO Expert Pakistan – SEO Pakistan – SEO Expert in Karachi and SEO Consultant in Pakistan. 

4 SEO Recommendations For Long Tail Keywords

By | SEO Tips and Guidelines | One Comment

Search Engine Optimization became an Industry in Today's World! 
Many Small business struggling to maintain their online presence. Everyone wants to get high Search engine rankings to get more traffic and Sales. 

we have Noticed that Trends of E-commerce are drastically changed in past few years, while Getting High Search engine Rankings for Most Competitive Terms is Primary goal of every website now. We Evaluate SEO Performance by Overall Search Traffic on our Primary Keywords and the secondary Keywords. Few People argue Performance or success is determined by ROI, conversions and the revenue, but there is many factors that play their role in low Conversions Graph you usually see in your Google Analytics, major factors are ( Website Performance, Price Competition, Website/page design, and user-experience etc.). 

I wanna share an interesting Fact with you, I have Worked on many Clients and Companies. I have Seen that More than 60% Search Traffic comes from Long Tail Keywords Instead of your desired keywords (Primary Keywords). I am not telling you to remove your Primary Keywords neither Avoid Struggle, but i will recommend you to Focus on Long tail terms for your website.
 


1. Analyze Your Keywords

Using Google analytics and Other Free Web tools will help you to find mutual Keywords, and long tail patterns your visitors use to reach you! 

 

For example, if you sell Clothing,

and you find that there is some search traffic around "Men Clothing", So its good opportunity to optimize your website for this keyword and all the other mutual like "Women clothing" and "youth Clothing" you would also optimize around all of the other related stuff that you sell. It may warrant creating a page about “Men's and Women's Clothing” if you have the inventory to support that kind of a page.

Sometime we find that we are receiving good traffic from unwanted terms like you have an online shopping website and you are targeting for fashion apparel but you are receiving good Traffic and Conversion on Online Watches for men or Online Beauty Store and Buy Wallets onlineSo be clever and optimize your next pages with keeping these terms in mind or add This Collection to your site if possible! 

 

2. Create User-Friendly, Descriptive Page Titles

Yes its true that only first 65 characters will be visible in Search engines, But what to do when you just left your secondary keywords because of these limitations ? 

let me define! Be White Hate, Simply create new pages and maintain them according to relevant content and stuff! Just Extend more and more but never choose black hat techniques.  

As long as the page titles read well and provide appropriate and relevant information, they are useful for both users and Search engines. Play safely with long tail! Use gently e.g use your long tail keywords only once in page titles, Ensure that your users are able to read your titles easily. I use the same method and I have never been flagged as Black hat or in Google Webmaster Tools for having too long page title. 

Here are some more tips on how to deal with Titles and other SEO Problems
 

3. Internal Link Your Pages using Keyword Variations!

Long tail keyword needs to be exist in the page that you want to be ranked well for the targeted keyword. Additional, Interlink your pages to each other on mutual terms! But never Point your visitors to irrelevant pages by using wrong ( irrelevant anchor texts).

Interlinking is very good practice if you don't apply black hat techniques. Linking your pages to each other with relevant information is good way to provide Good User-Experience
Use your desired long tail keyword variations in Anchor Texts ! 
  

4.  Let Your User Write 


There is many ways to provide your users to ability to write something and getting user-generated content like Comments and Reviews. Users Usually include Long Tail variations on your pages as they make relevant comments and reviews.

User-generated content can be an amazing source of long tail keywords includingcolor variations, model numbers, Style Code, Software Specifications, or problem issues. And it helps to distinguish your content and makes it more valuable to users and Search engines.

Conclusion

These are some tactics i use to increase my traffic using long tail keywords. Hopefully you will apply these White Hat SEO Techniques and get more Search Engine traffic and sales.

These are some of the tactics that can help you successfully target long tail traffic. Hopefully they provide you with some actionable recommendations that will help you increase the amount of total targeted, organic search traffic to your projects.

Always Monitor Google Analytics and Webmaster Tools 😉  

Muhammad Rameez ul Haq ( SEO Specialist )
Freelance SEO – Hire Rameez for SEO Services